Pricing Is Positioning

So you have heard of value-based pricing and the potential it brings for higher rates.    But how do you actually do it?    What questions should you be asking your clients?   In today's episode I unpack 3 simple questions you can ask your clients when moving towards value-based pricing or what I like to call outcome-based pricing.   Once you understand this, you can then position your pricing in close relation to that value and get the rates you deserve.   Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course  ***   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find