Pricing Is Positioning

This week I’m excited to interview special guest Geoff Kullman. Geoff is a copywriter and online marketing consultant. Geoff’s areas of expertise are in email marketing, content creation, and funnel strategy and has experience working with some of today’s top thought leaders and experts. On this episode Geoff and I have a great discussion on the importance of knowing your audience, tips for your next copy launch and of course, how Geoff approaches pricing! Tune in for this and much more!    On this episode we discuss: Geoff’s lead magnet do’s & don’ts Writing tips for your next copy  The importance of knowing your audience  Geoff’s business backstory  Social media and your brand How Geoff approaches pricing    Connect with Geoff:   Website: geoffkullman.com Resources: geoffkullman.com/resources Book A 15-Minute Call: calendly.com/geoffkullman/15min/   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leade