Pricing Is Positioning

The premise of today’s podcast is about the book I hope to write someday called The Magic of Pricing Big: The Simple Secret to Getting Paid What You're REALLY Worth!   I share a few of these strategies with you and how they can help you with your pricing going into 2021.    Two key concepts include:    #1 to think BIG when it comes to your value, pricing and get your mindset right, otherwise the higher fees, bigger contracts will never come.   #2 is using the power of anchoring BIG dropping Anchor bombs in conjunction with price options in your pricing strategy for your products and services.   Send your pricing and business questions to paul@paulklein.net  or Take The Pricing Quiz to see how your rates stack up or if there is room for improvement.    Check out the Rock Your Pricing Online Course    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters,