Pricing Is Positioning

We should all have one for our business and/or brand as they help you anchor your value, map out where you want to go and provide the route to a higher value in the marketplace. If you haven’t already, now’s the time to create your own! I believe all brands should have a product ladder. Wondering what a product ladder strategy even is? Don’t Worry! I cover that too!  On this episode of The Pricing is Positioning Podcast, I want to share with you my overall product ladder strategy, where I have been struggling and how you can create your own! Tune in! In this episode I discuss:  What a product ladder is  My own personal product ladder Ways you can implement your own product ladder into your business Mistakes to avoid when implementing a product ladder strategy   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/