Pricing Is Positioning

This week I have a great guest for you!  Michael Zipursky is an author, entrepreneur and high end consultant. Michael is also the CEO of ConsultingSucess.com. His brand Consulting Success® has helped hundreds of consultants add six and seven figures to their annual revenues. His two books, The Elite Consulting Mind and Consulting Success are great resources that I highly recommend to consultants.  On this episode of The Pricing is Positioning Podcast, Michael and I discuss his business backstory, engaging with your business and how he approaches pricing. Tune in!   On this episode we discuss: -Michael’s business backstory -Engaging vs building your business -Mindset and its importance -How Michael approaches pricing   Connect with Michael  Consulting Success: https://www.consultingsuccess.com/ LinkedIn: https://www.linkedin.com/today/author/zipursky/ Twitter: https://twitter.com/michaelzipursky?lang=en Books: https://www.amazon.com/Elite-Consulting-Mind-Mindsets-Meaningful/dp/1775041107   Connect with Paul: