Pricing Is Positioning

This week I’m excited to have special guest Mark Stiving on the show! Mark is the Chief Pricing Educator at Impact Pricing. Mark is the author of “Impact Pricing: Your Blueprint for Driving Profits. He is also the host of the Impact Pricing Podcast.  Mark currently helps companies understand how buyers perceive their value and helps them create price offerings that better reflect their value. My kind of guy indeed! Mark and I discuss all things pricing on this episode of The Pricing is Positioning Podcast!    In this episode, Mark and I discuss Mark’s business background Pricing Endings Pricing online products and subscription-based services  Pricing for consultants and coaches  How buyers perceive value   Connect With Mark: Website- https://impactpricing.com/ Podcast- https://impactpricing.com/resources/podcasts/ LinkedIn- https://www.linkedin.com/in/stiving/ Twitter- https://twitter.com/MarkStiving   Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/i