Pricing Is Positioning

This week I’m excited to have Dr. Michael Hudson on the show! Michael is a former professor at the University of Illinois and has been a speaker/coach/consultant for over 35 years! He is also the host of The Get Your Message Heard With Michael Hudson podcast. These days he helps professionals become entrepreneurs and helps them get their message heard. On this episode, we discuss a variety of important topics like pricing, calculation methodology and his transition from corporate to high end consultant. Tune in! In this episode, we discuss His value calculation methodology The importance of niching down How Michael prices his own services  Michaels business story   Connect Michael:  Web: https://www.michaelhudson.com/podcast/ LinkedIn: https://www.linkedin.com/in/drmichaelhudson/ Facebook: https://www.facebook.com/DrMichaelHudson Instagram: https://www.instagram.com/drmichaelhudson/   Connect with Paul: The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Fa