Fall In Love With Your Business Again

Ever wished you could clone yourself to handle sales calls, customer questions, or onboarding - without losing that human touch?In this episode of Marketing Automation Made Simple, I sit down with Arman Assadi, founder of Steno.ai, the company behind Tony Robbins’ official AI voice twin. Yes, Tony Robbins now has a digital voice agent that can coach, inspire, and guide users as if they’re speaking to the real deal - and it's powered by AI.We unpack what that actually means, how it works, and why this kind of automation is no longer just for tech giants. If you’re a small business owner or digital marketer tired of being stuck in endless Zooms or writing the same emails on repeat, this episode will show you a smarter, more scalable path.We cover:What a voice agent really is - and how it’s different from a chatbotHow Tony Robbins (and other famous coaches) is using AI to personally coach thousands at scaleReal-world ways small businesses are using voice agents todayWhat it takes to set one up (hint: it’s wa

What happens when AI misfires in your business? Spoiler alert: it’s not pretty.In this episode of Marketing Automation Made Simple, we’re diving deep into the messy, misunderstood world of AI ethics and compliance. From accidental discount offers that spark outrage (yes, we’re sharing a personal example involving a craft brewery), to AI avatars that leave followers feeling... icky - this is the episode every business owner needs to hear before they flip the automation switch.We’re discussing:The dangers of shady shortcuts in marketing automationWhy permission-based marketing is your new best friendHow big brands (like Amazon) got it wrong—and what you can learn from themPractical ways to stay human while scaling with techThe must-know regulations that could save your butt (and your brand)If you’re using automation to grow your business - or thinking about it - this episode will help you stay smart, simple, and above all… ethical.

Feeling like your CRM is more trouble than it’s worth—or worse, still stuck in a spreadsheet? This episode is your permission slip to stop the tech overwhelm and start making smart, scalable decisions.I chat with Frieda Maher, founder of Sales Pod and CRM transformation queen, about how small businesses can ditch clunky systems, stop wasting time, and build simple, scalable solutions that actually work.Whether you’re CRM-shopping, considering a switch, or just trying to make your current setup work harder (without hiring another admin), Frieda breaks it all down—minus the jargon.

Imagine a world where your expertise can operate 24/7, without burning out. In this video episode, my twin sister and I are showing you step by step how to clone yourself and create your very own digital twin using Custom GPTsYou'll learn why the paid version of ChatGPT is a game-changer, how to start cloning your skills, and real-world examples of custom GPTs in action. If you're sick of repetitive tasks and want to focus on what makes you great, this episode is for you. Download the cheat sheet from the show notes and start cloning yourself today!Time Stamp:00:31 Introduction to AI and Custom GPT01:12 Understanding Custom GPT and Its Benefits04:56 Steps to Create Your Custom GPT07:35 Testing and Fine-Tuning Your Custom GPT12:52 Real-World Applications and Success Stories22:14 Using Custom GPT for Lead Generation and Customer Support33:02 Final Thoughts and Resources✅ CHEAT SHEET: How to Clone Your Skills Using a Custom GPTStep 1: Define What You’re Cloning ☑️ Your expertise (email marketing, fitness, HR?) ☑

Think you're "just not good at sales"? Think again.In this episode of Marketing Automation Made Simple, we’re flipping the script on selling with Frances Pratt, founder of Metisan and a total pro at helping people feel good about sales. We dive into why sales doesn’t have to feel slimy, how automation can ease the awkward parts, and why your favourite client holds the key to your next breakthrough.Whether you're running a business, wearing all the hats, or just trying to stop dreading sales calls, this conversation is for you. Let’s ditch the pressure and make selling feel like helping

Burnout, messy marketing, and tech overwhelm—sound familiar?If you're feeling overwhelmed, intimidated, or just sceptical about using AI in your business—you're not alone. Many coaches, consultants, and business owners worry that AI will strip away the human touch. In this episode, I'm joined by long-time online business expert Jason Van Orden to unpack how AI can actually make your life easier—without making your brand sound robotic. We explore how to use AI like a business advisor, keep your messaging authentic, and scale in a way that feels right.Jason Van Orden is the Growth Strategist to Coaches and Consultants.Jason also shares a success story of a client who completed her long-awaited book using AI assistance and provides actionable insights on creating a customized AI 'second brain' for business owners. Also check out Jason's workshop for further learning:https://jasonvanorden.com/ai/Website: https://jasonvanorden.com/

In this episode of the Marketing Automation Made Simple podcast, Jovana explores how AI is poised to transform marketing and business operations in 2025 and beyond. Jovana shares recent updates on her new startups and her new role as the director of MI Academy. The episode dives into the practical applications of AI, including AI agents that can automate tasks, reduce traditional marketing roles, and introduce dynamic pricing models. With examples and expert insights, the discussion covers the benefits and challenges of integrating AI into small businesses, emphasizing the importance of strategic use of the technology to maintain efficiency and innovation. TIME STAMP: 00:00 Introduction and Episode Overview 00:38 Personal Updates from Jovana 03:17 The Impact of AI on Marketing Roles 05:21 Understanding AI Agents 08:22 AI in Action: Real-World Examples 10:57 The Future of SaaS with AI 13:23 Pros and Cons of AI for Small Businesses 17:30 Conclusion and Final Thoughts Open AI Demo of a Customer Service AI Ag

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Let's talk about how to build a marketing growth system for your ecommerce store! In this comprehensive episode of 'Marketing Automation Made Simple,' Jovana from bumperleads.com provides e-commerce business owners with crucial strategies for building a marketing growth system and optimizing sales, particularly in preparation for major shopping events like Black Friday. The episode covers the importance of planning and simplifying marketing automation, capturing leads via email marketing platforms, and the use of lead magnets such as website pop-ups. It delves into integrating online and offline customer data, using QR codes, and setting up effective customer retention strategies including abandoned cart reminders. Jovana emphasizes the use of CRM systems for lead nurturing, personalizing email marketing, and leveraging customer data through surveys. Practical tips are shared for successful Black Friday campaigns, including early bird registrations and strategic email sequences. Podcast Listener Shoutout

Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners. She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, reducing tech debt, and effective lead nurturing through CRM and marketing automation platforms. She also outlines the 'Bumper Blueprint' strategy, focusing on custom CRM enhancements, segmentation, and automation to streamline sales and marketing operations. Listeners will gain insights on improving lead capture, implementing follow-up sequences, and creating VIP customer experiences, all aimed at increasing revenue and efficiency. 00:00 Introduction to Marketing Automation 00:36 Workshop Insights and Ch

Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence? You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses. She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings. The key barriers to marketing automation success, include - lack of strategy, - marketing and sales misalignment - system complexity, - inadequate data quality, content relevance, employee skills, and budget constraints. Jovana also introduces strategies and tools, particularly the Bumper Blueprint System, to help businesses bridge the gap between their needs and technical implementation challenges, with practical examples from various industries. 00:00 Introduction to Marketing Automation Made Simple 00:42 Understanding the Marketi

Are you always talking to unqualified leads? Are your email open rates tanking? It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list. They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists. Key takeaways include validating emails obtaining permission avoiding spam traps using welcome series segmenting your list handling inactive subscribers and sending relevant content. If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time. Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segme

Hey everyone! It's Jovana here and I'm back with another season and this episode is about what I've been up to since I last spoke to you, a big shout out to a listener and my thoughts on customer journeys and that sometimes having friction is not that bad for business! I'm sharing lessons from my personal experiences. Tune into learn more Here's what we cover: [00:02:20] Cryptocurrencies and blockchain technology [00:04:00] Automation agency inspiration [00:09:17] When is it OK to be bumpy [00:14:15] When is it NOT OK to be bumpy in your customer journey? [00:17:09] Understanding customer awareness stage [00:21:59] Customer journey with hybrid cars [00:23:55] All about applying automation in your agency and business. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your b

Hi again and thank you for tuning into Marketing Automation Made Simple Podcast. This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster. Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing or if you're a business owner, who has a website, you would've seen their logo everywhere online and used their platform to automate your first marketing email. My guest today is Adam Anger, who is the Chief Sales Officer and Head of International at Intuit Mailchimp. Mailchimp is a brand that has inspired many of us and it continues to surprise us. With the recent acquisition by Intuit, Mailchimp will be expanding their offering to serve more small and mid-sized business by integrating with Intuit produc

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL If in doubt, always choose native If you set it and forget it, you will regret it Amplify what's working When things go wrong, go back to the start Test, test, test, and test Bonus: Automate responsibly - Chris Davis from Automation Bridge Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify. Time Stamps [00:00:58]

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike. Here's what we discuss: [00:02:06] Segmentation explained in layman terms. [00:10:22] What is a successful business segmentation. [00:18:35] Using segmentation to amplify success. [00:22:45] The impact of AI in marketing. [00:25:04] AI in Marketing Automation Industry. [00:30:14] Seth Godin's thoughts on AI [00:34:03] Segmentation in marketing automation. [00:37:15] Tags vs. Fields - which one is better for data gathering Chris L. Davis Bio Chris L. Dav

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI. We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier. Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer. Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game. Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches! Tune in to learn what the future holds for Automations and AI as Reid sha

Wondering how to spend an extra day in February? "Make time for what matters" This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours! On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process. It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los Angeles time. It's been a while since we had an event like this - I hope to see you there! Tune into Spotify Father Time's Leap Day Mixtape Here Timestamp: 00:00:24 - Leap Year: An Extra Day in February00:01:56 - The Quirkiness of Leap Years and Making Time00:03:30 - Utilizing Time Zones for a 29-Hour Event00:09:49 - Rand Fishkin's Chill Work Philosophy00:11:25 - Four-Day Work Week Discussion00:13:49 - Fractional CMOs and Time Management Research00:14:53 - Agency and Client Re

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert: Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Action Required: Update your domain settings to ensure emails land in inboxes and not spam folders, protecting your domain reputation. Review and Refresh: It's crucial to revisit how leads are nurtured. Consider the actions they take or don't take before purchasing your products or services. Test Your Purchasing Process: Experience your store as a customer would. Ensure your nurturing emails and reminders are functioning as expected. Regular Check-ups: Go through your automations, like abandoned cart sequences and welcome series, to ensure they're up-to-date and are delivering! Content A