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S3E05 - Marketing Automation Strategies for E-Com (including Black Friday promo trick)

Informações:

Synopsis

Let's talk about how to build a marketing growth system for your ecommerce store! In this comprehensive episode of 'Marketing Automation Made Simple,' Jovana from bumperleads.com provides e-commerce business owners with crucial strategies for building a marketing growth system and optimizing sales, particularly in preparation for major shopping events like Black Friday. The episode covers the importance of planning and simplifying marketing automation, capturing leads via email marketing platforms, and the use of lead magnets such as website pop-ups. It delves into integrating online and offline customer data, using QR codes, and setting up effective customer retention strategies including abandoned cart reminders. Jovana emphasizes the use of CRM systems for lead nurturing, personalizing email marketing, and leveraging customer data through surveys. Practical tips are shared for successful Black Friday campaigns, including early bird registrations and strategic email sequences. Podcast Listener Shoutout