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S2E09 10 Principles for Successful Marketing Automation

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Synopsis

Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL If in doubt, always choose native If you set it and forget it, you will regret it Amplify what's working When things go wrong, go back to the start Test, test, test, and test Bonus: Automate responsibly - Chris Davis from Automation Bridge Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify. Time Stamps [00:00:58]