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As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space.  Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes.  I’ve met a few businesses recently who: Don’t know about these new important email changes Don’t think it’s a big deal They put it into their “too hard basket” to deal with later I say this is too important to leave for later and should be addressed by every marketer at least 90 days in advance of the planned dates - which is the 1st of February 2024 as announced by Google. No doubt others will follow in lockstep. Although it seems too 'boring' or 'techy' for some marketers to grapple with, neglecting email authentication protocols could cost you in lost revenue, so it’s best to star

In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate, to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market. Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also this episode will showcase the impact of automation and AI on small businesses as experienced by Shawn over his 20 year automation career. [00:02:48] AI automation and human intervention. [00:03:45] Small businesses embracing AI - sharing report findings [00:10:21] Automation and business maturity. [00:11:22] Automating mundane tasks. [00:15:20] AI SWAT team - a great team building initiative [00:19:57] Embracing a four day work week. [00:22:01] Shorter work week and travel. [00:26:39] SMBs with bigger tech stacks. [

In this episode, Jovana is joined by her twin sister and colleague, Milena, to discuss the top questions to ask when designing sales funnels for your business. Whether you're a large or small business, this episode will provide valuable insights to help you create an effective marketing automation strategy. Tune in to learn more about sales funnels and how they play a crucial role in your marketing efforts, especially before you start creating automations. [00:02:07] What is a sales funnel? [00:05:08] The challenge of working with technology [00:09:54] Increasing customer lifetime value [00:13:31] Putting sales funnels together [00:16:10] Calculating return on investment [00:21:49] Building a marketing growth system [00:26:30] Marketing automation made simple calculator [00:29:30] Sales funnels and customer experience =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify wh

Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye. During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir and Bodrum in Turkiye; and also in Crete and Naxos Islands in Greece. In this episode, I am sharing our travel experience and what we've learnt from speaking to some of these business owners. Every time I travel, I'm reminded how technology helps us stay connected around the world and how quickly countries around the world are adopting it. AI seems to be on top of everyone's mind! I heard Simon Sinek on a podcast recently, share his thoughts on AI and human connections. He used social media influencer analogy. Simon says it's much easier to pick up a phone and record yourself to talk to millions fo

In this podcast interview, Jovana is bringing one of her old guests back - Ashleigh Alsadie also known as The Cold Calling Queen! In this episode, we discuss how to purchase cold lists and how to use them in your business. Ashleigh shares insights on the effectiveness of cold lists for lead generation and emphasizes the importance of having a clear purpose and criteria when purchasing a list. She reveals her team's proven sales process, which includes crafting a compelling elevator pitch that focuses on the prospect's interests. The discussion continues as Ashleigh explains her sales process for cold leads, covering elements such as asking engaging questions, handling objections, and closing the deal. Ever wondered how to handle Gatekeepers? Tune in to find out! =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and ho

In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI. They also emphasize the importance of following copywriting frameworks such as the PAS framework they've been using in their own business to write newsletters and email content. Coming up with good copy is hard work - even for the most experienced copywriters. AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand. Not everything ChatGPT does, can produce relevant information for your target market. Sometimes it's just words strung into sentences - pulled from the web without any regard for your specific topic of interest. Sometimes you need help with a few ideas on how to ask

In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM. There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview. When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a business. The first example we share is an offline business who has transitioned online to bring buyers, sellers, pilots, brokers, transport segments together and become completely hands-free. Very similar to selling cars online but in this case, they sell light aircraft. Their chosen marketing automation platform is ActiveCampaign CRM and Wordpress - it's a very simple tech stack that requires no-code integrations, to make this process seamless for the client and all of their clients combined! We say goodbye to additional pesky software fees as this business can run off the smell of an oily rag. Our second exam

Learn what segmentation is and how to make it work for your business! There are many marketing topics written about segmentation, but it can be overwhelming to unpack it. Where do you start? This episode is designed to simplify the rules of segmentation and help you, through examples, uncover the best ways to use technology to help you create a more personal customer journey through smart segmentation strategies. Hopefully it will help you get the creative juices flowing! Also we mention the exciting development HubSpot has in store for us using AI! This is a solo episode - just me, myself and AI Cheers, Jovana P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠Instagram⁠, ⁠Facebook⁠, ⁠LinkedIn⁠.  2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically

You’ve heard it on the news, but in this episode, Milena and I are sharing our thoughts on the new paradigm shift, of tectonic proportions, that is hitting the technology space and will force all of us to change how we do ‘tech’ forever. I’m sure many of you have heard of - ChatGPT and OpenAI? If you're a business owner, you are probably wondering how AI could affect your business. ChatGPT has the potential to revolutionize how businesses interact with customers, providing a more natural and conversational experience, similar to how a real person would. In this episode, we'll explore the development of ChatGPT and the various ways it can be used in the business world.  Tune in so you don’t get left behind! P.S. Here are 3 ways I can help you to grow your business:  1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn.  2. Done-With-You Training - With our personalized training, you

Today I’m talking with Ed Frame who runs Exemplify - helping SaaS and ecommerce businesses retain more customers and turn them into brand advocates. Ed spent a decade helping businesses retain customers and he learnt that many businesses could easily be more profitable if they focused on customer retention. If you have a subscription business, then you’d want to tune into the show as Ed Frame breaks down his exact strategy that he uses to help SaaS businesses retain customers.

If you have a sales funnel, but don’t have a simple customer journey map, you may be missing out on 30% of additional revenue in your business. In today’s episode, we discuss 3 things business owners can do to plan their customer journeys for their business without hiring expensive consultants so they can work smart and sell more. At first, planning this journey may sound daunting or complicated but it doesn’t have to be. Depending on your budget, you can go as deep as you want to by conducting extensive customer research and hiring experts in each stage of the customer journey, to create an exact map of all the steps a customer takes in your business before they make a purchase or call your sales people. But, in the spirit of keeping things simple for busy marketers, in today’s episode, we show you how easy it is to create your own customer journey map by focusing on 3 sections of your customer journey.  A simple customer journey can help you gain a competitive edge over your competitors - it’s true, Jo

I know many online retailers (and physical store owners) are either dreading or relishing the Black Friday event. In this episode, Milena and I discuss what we do for our clients to prepare them for the ultimate event retailers face every year.  The reason why it's called Black Friday, according to Britannica, is because this is the time retailers tend to go from "red" to "black", meaning profit. This is the time many can make the same amount of sales as they normally do in 1 whole year.  We share ideas that you can implement today, in order to reap the benefits of achieving a successful Black Friday promo event.  Some of our clients have literally doubled their annual sales in this 1 day event!  The time to start preparing for this is now. Tune in and find out how to have a super successful Black Friday Sale =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitt

What questions should you ask when considering a marketing automation software for your business? In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads. What are the questions you see in your favourite business group? Whenever you login to Facebook to check your group updates, you will come across a few new subscribers asking the question on which marketing automation platform is better – Tool A or Tool B? Let’s call them tools, because they are a tool of trade for many growing businesses. These types of questions are normally flooded by subjective answers, and some can get quiet nasty! Here are the questions that we ask our clients before they sign up to a marketing automation software: What is your sales and marketing objective? Have you got a marketing plan in place? Do you know who your ideal customers are? What sales and marketing tasks are you trying to automate in your business? On

In today's episode, we start the show by framing what marketing automation is and we share examples of what worked (and what hasn't worked!) for our clients.  In today's digital world, many of our clients are overwhelm with apps and software. There are hundred's of software businesses to choose from when it comes to marketing automation. Many of our clients are new to marketing automation. Whether you're a brand new business starting out or an established business, we find that you will have the same challenges.  In today's show, we break down some challenges by starting with a simple question - what is marketing automation?  Is Marketing Automation right for your business? Jovana breaks down a few simple questions you can ask yourself to find out: How can I get a steady flow of new AND qualified leads? How can I get more time in my day? How can I scale and grow my business effortlessly? Let's dive in ---------------------------------- About Jovana Vujnic She is the Founder at www.bumperl

Our podcast is changing and we're sharing what this means for you, our listeners.  As of next week, we'll be publishing under a different name and the artwork will also look different. 

80% of prospects will say No, before they say yes! In B2B sales, cold calling seems to work for lead generation but many people fear it, hate it or avoid it. In today's episode, I'm speaking with Ashleigh Alsadie who runs a successful Lead Generation Firm called Promo Donna, and they create high quality B2B sales leads and meetings through cold calling and prequalification of hundreds of companies throughout Australia. And when she is not busy doing this, she runs a sales training business, under her name AshleighAlsadie.com, where she provides coaching and training solutions to assist people in growing their business, and selling themselves and their brand successfully. As an accomplished speaker and entrepreneur, Ashleigh has supported solopreneurs through corporate organisations, helping them to fill their sales pipeline and grow their bottom line. Her training uses tried and tested strategies used by her team, along with NLP tactics and method acting skills to help people to create the 'sales persona

Should you outsource your digital marketing or keep it in-house? How to have a great partnership with your digital marketing agency? Can marketing fix cash flow issues? These are just some of the questions I'll be covering off today with James Parnwell, who is the founder at The OnlineCo =================================== To keep in touch with us, you can follow us on ***INSTAGRAM, follow us on @bumperleads ***FACEBOOK Page called Bumper Leads *** Follow me on Twitter @JovanaTheGreat ***Follow us on LinkedIn ***You can also checkout this episode on YouTube here ***Checklist: 30 Marketing Automation tasks that save 10+ hours per week - Download here *** You can find all episodes here: https://www.bumperleads.com/podcast ***SUBSCRIBE & REVIEW my podcast so I can continue delivering awesome shows (I do a happy dance around the house every time I see a 5-star review

Hi guys! I've been thinking about the end of the year, and how 2021 has just flown by. A lot of businesses have been impacted by the pandemic, and I'm sure we're all eager to farewell 2021! I'm sure a lot of businesses are keen to put it behind us - as a mentor of mine once said, Just thank the past and move on. That is why I'm excited to talk to you about Marketing and Branding. I think it's the perfect time to think about this for your business and the two guests I have for you today have spent over 30 years in marketing and advertising - so I'm sure we'll be learning quite a lot. Today I've got Julia Brun who is the Managing Director at The Business Hood - a global strategic brand consultancy and design agency. And Franziska Iseli who is the CoFounder at Basic Bananas and The Business Hood. They are both Swassie's - Swiss Aussies They are both incredible human beings and they don't hold back in sharing their experience with us. In today's show we discuss: •What you can do to be better in marketing yo

Are you happy with your existing website? Is it bringing you sales? In today's episode, one of our long time favourite website designers, Johannah Barton from Confetti Designs shares her tips on high converting website designs that are focused on generating sales. Whether you're an ecommerce store looking to switch platforms (from Shopify to WooCommerce, or Magento) or a small business owner who is looking to renovate their existing website in order to generate sales, then you must tune into today's show. We also discuss why good design matters and how to avoid the most common mistakes we see business owners make when designing their websites. We also discuss the pro's and con's on hiring a website agency or a freelancer to do your website. If you want to build a high converting website design, then you'd want to hear what Johannah has to say! It's time to say goodbye to spammy websites and hello to high converting website designs that Google (and your customers will love). Let's tune in! ============

Do you run paid ads? Do you send email marketing campaigns? If so, then you'd be well aware of the Big Tech forcing marketers to rethink their strategies so they don't rely on "third-party" data. In this episode, we discuss the upcoming iOS15 planned upgrades that is going to change how email marketing is tracked; and a soon-to-be introduced removal of Google cookie tracking, these actions will leave many marketers going back to their whiteboards - planning new growth hacks without their data levers from these tech giants. We use this opportunity to say goodbye to spammy emails and creepy tracking cookies - and we start to treat our consumers like they are our wife! (yes, you read this correctly) "It's not enough to know what channels don't drive a sale. It's not good enough to have to wait 30 days to get a report from an agency to understand what actually is driving the best possible performance." Salesforce Marketing Automation VP This episode is also published on our blog - https://www.bumperleads.com