Fall In Love With Your Business Again

In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI. They also emphasize the importance of following copywriting frameworks such as the PAS framework they've been using in their own business to write newsletters and email content. Coming up with good copy is hard work - even for the most experienced copywriters. AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand. Not everything ChatGPT does, can produce relevant information for your target market. Sometimes it's just words strung into sentences - pulled from the web without any regard for your specific topic of interest. Sometimes you need help with a few ideas on how to ask