Fall In Love With Your Business Again

In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM. There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview. When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a business. The first example we share is an offline business who has transitioned online to bring buyers, sellers, pilots, brokers, transport segments together and become completely hands-free. Very similar to selling cars online but in this case, they sell light aircraft. Their chosen marketing automation platform is ActiveCampaign CRM and Wordpress - it's a very simple tech stack that requires no-code integrations, to make this process seamless for the client and all of their clients combined! We say goodbye to additional pesky software fees as this business can run off the smell of an oily rag. Our second exam