Fall In Love With Your Business Again

S1E08 The Future of Marketing Automation: AI and Segmentation w/ Chris L. Davis

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Synopsis

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike. Here's what we discuss: [00:02:06] Segmentation explained in layman terms. [00:10:22] What is a successful business segmentation. [00:18:35] Using segmentation to amplify success. [00:22:45] The impact of AI in marketing. [00:25:04] AI in Marketing Automation Industry. [00:30:14] Seth Godin's thoughts on AI [00:34:03] Segmentation in marketing automation. [00:37:15] Tags vs. Fields - which one is better for data gathering Chris L. Davis Bio Chris L. Dav