Fall In Love With Your Business Again

Are you always talking to unqualified leads? Are your email open rates tanking? It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list. They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists. Key takeaways include validating emails obtaining permission avoiding spam traps using welcome series segmenting your list handling inactive subscribers and sending relevant content. If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time. Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segme