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S3E03 - Breaking Down Barriers To Automation Success

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Synopsis

Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence? You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses. She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings. The key barriers to marketing automation success, include - lack of strategy, - marketing and sales misalignment - system complexity, - inadequate data quality, content relevance, employee skills, and budget constraints. Jovana also introduces strategies and tools, particularly the Bumper Blueprint System, to help businesses bridge the gap between their needs and technical implementation challenges, with practical examples from various industries. 00:00 Introduction to Marketing Automation Made Simple 00:42 Understanding the Marketi