Fall In Love With Your Business Again

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert: Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Action Required: Update your domain settings to ensure emails land in inboxes and not spam folders, protecting your domain reputation. Review and Refresh: It's crucial to revisit how leads are nurtured. Consider the actions they take or don't take before purchasing your products or services. Test Your Purchasing Process: Experience your store as a customer would. Ensure your nurturing emails and reminders are functioning as expected. Regular Check-ups: Go through your automations, like abandoned cart sequences and welcome series, to ensure they're up-to-date and are delivering! Content A