Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.The fundamental insight: people still need to buy things. They just research differently now.In this episode, I reveal:• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in j

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.In this episode, we discuss:How the Creator Partnership Hub

AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.In this episode, we reveal:• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027• The surprising truth about the regular rankings in traditional search• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presenceAs Charlie expl

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.Your marketing strategy must include AI Search Optimisation.But what is it? And how does it differ to traditional Search Engine Optimisation?In this episode, I reveal:• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms• The exact content formats that AI tools favour (and why generic, AI-generated co

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.In this episode, we reveal:• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation• Testing methodology that delivers results — budget allocation, timeline expectations, and success metricsWe share real client insights on how strategic content distribution creates the brand signals A

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.Key insights covered:Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)How AI tools form brand associations through "embeddings" and learned patternsThe fundamental difference between algorithmic ranking and AI recommendationsReal examples: from KitKat's embedded associations to The Ordinary's skincare dominanceWhy generic, top-funnel content is becoming worthless in the AI eraWhether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.Get the show notes:https://exposureninja.com/podcast/357/Listen to these episodes next:How To Rank in ChatGPThttps://exposureninja.com/p

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.In this episode, we discuss:• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority• The mathematical reality behind brand-first optim

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.In this video, I reveal:Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyoneThe A

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, p

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry.While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from complete dependence on their parent company to self-sufficient lead generation.For marketing leaders at established businesses looking to dramatically scale lead generation, this case study reveals:• Why starting with customer research and positioning is non-negotiable — and how our "Branding and Positioning Accelerator" process identifies your most valuable audience segments and their unique buying journeys• How we reduced cost-per-lead from £100 to £30 through audience segmentation — creating separate ad campaigns, landing pages and email sequences for different customer types• The exact website structure that achieved a 3%+ conversion rate and won "Standout B2C Websi

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketersWhile still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product-first experience that could revolutionise how your customers discover and purchase.For businesses targeting decision-makers with spending power, understanding ChatGPT Shopping mechanics isn't just smart — it's becoming essential.In this episode, I explain:• The hidden mechanics behind how ChatGPT selects which products to recommend (including why it's product-first, then retailer — unlike Google Shopping ads)• Why ChatGPT goes beyond product feeds to research across the entire web, including Reddit discussions and authority publications• Real strategies that got our client, Zugu Case, to the #1 position for several key searches• The exact steps t

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms.During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standing partnership with Google.While sceptics point to the $20 billion annual deal that Google pays Apple, the underlying shift in search behaviour is undeniable:• AI Overviews now reach 1.5 billion monthly users• AI search traffic for some businesses has grown from 5% to 25% within six months• 13% of all monitored queries triggered AI overviews in March (doubled from January)In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:• The real motivations behind Apple's potential move away from Google (including strategic acquisition possibilities)• Why traffic patterns are already

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.In this episode of The Dojo, Charlie and Dale reveal:The mechanics behind how ChatGPT selects which products to recommend (including how it processes conversational queries and aggregates information from multiple sources)Strategies to make your products appear in ChatGPT's shopping results — including why structured data and comprehensive product information dramatically increases your visibilityWhy ChatGPT "remembers your preferences" and how this creates both c

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.In this episode, I reveal:The real impact of AI Overviews on click-through rates (appearing in approximately 96% of informational searches) and why they primarily affect top-of-funnel contentWhy being featured in AI Overviews builds powerful brand recognition even without direct clicks — and strategies to ensure your brand gets mentionedHow to adapt your reporting framew

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja---------------The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions.This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back at the center of their strategy.Over $1 trillion was spent on advertising last year, but studies show people only remember about 3% of the ads they see. That means roughly $950 billion was wasted on forgettable marketing that failed to create meaningful connections.In this episode, Exposure Ninja's CEO, Charlie Marchant, is joined by Phil Tregus-Evans, CEO of Giraffe Social Media and author of the new book "Human First Marketing," who reveals:• Why treating B2B customers as data points rather than humans is destroying trust and wasting marketing budgets (and the simple shift that instantly changes how pro

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing)."Sorry, you can’t sprinkle some experiences on your web pages."Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this widely misinterpreted comment hides a crucial truth that forward-thinking marketers need to understand.While Google's John Mueller dismissed the idea of "sprinkling experience on your web pages," what he was actually pushing back against, in our opinion, was artificial attempts to fake expertise through AI-generated authors and fabricated credentials.For businesses committed to authentic marketing, this distinction matters enormously — because genuine E-E-A-T signals remain one of the most powerful drivers of both search visibility and conversion rates.In this episode, we unpack:• The full context of Mueller's comments — and w

Is your website failing to convert visitors into customers?The problem might be deeper than you think — and it could be costing your business significant revenue every day.For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to effectively advocate for redesign investment with stakeholders.In this episode, I reveal the five critical warning signs that your website urgently needs a redesign:• The embarrassment test — why the reluctance to share your website is the most telling indicator• The conversion-killing mistake that 72% of B2B websites make with their calls to action• Why tracking limitations alone can justify a complete website overhaul• The hidden danger of proprietary platforms that could leave your digital presence stranded• Why award-winning "pretty" websites often deliver abysmal business resultsI'll share real-world case studies including how one client achieved a

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic.Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.For B2B marketing leaders responsible for lead generation and pipeline growth, this shift represents both a significant threat and a strategic opportunity.In this episode of The Dojo, Charlie and Dale reveal:The key differences between AI Mode and the existing AI overviews already appearing in 10% of search results globallyGoogle's accidental leak showing 47 different specialised AI search modes being tested — suggesting a future where search experiences are highly tailored to specific industries and query typesWhy traditional SEO strategies focused solely on keyword rankings may leave your business vulnerable as AI-generated answers reduce click-through ratesA compr

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape.While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — leaving them dangerously exposed as consumer behaviour shifts.The numbers for global changes in AI-source shopping behaviour tell a compelling story:• AI search referrals increased 1,300% in the last holiday season• 39% of consumers now use AI search for online shopping• 47% rely on AI for product recommendationsIn this episode, I reveal:• How Sephora built their traditional search empire through elite backlinks and technical optimisation• Why their minimal content strategy is failing catastrophically in AI search environments• The stark visibility gap between their Google rankings and AI overview inclusion• Specific st