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Everything Marketers Should Know About ChatGPT's Shopping Update

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Synopsis

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.In this episode of The Dojo, Charlie and Dale reveal:The mechanics behind how ChatGPT selects which products to recommend (including how it processes conversational queries and aggregates information from multiple sources)Strategies to make your products appear in ChatGPT's shopping results — including why structured data and comprehensive product information dramatically increases your visibilityWhy ChatGPT "remembers your preferences" and how this creates both c