Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape.While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — leaving them dangerously exposed as consumer behaviour shifts.The numbers for global changes in AI-source shopping behaviour tell a compelling story:• AI search referrals increased 1,300% in the last holiday season• 39% of consumers now use AI search for online shopping• 47% rely on AI for product recommendationsIn this episode, I reveal:• How Sephora built their traditional search empire through elite backlinks and technical optimisation• Why their minimal content strategy is failing catastrophically in AI search environments• The stark visibility gap between their Google rankings and AI overview inclusion• Specific st