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How Google Changed the Future of SEO at Google I/O 2025

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Synopsis

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, p