Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.In this episode, we discuss:• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority• The mathematical reality behind brand-first optim