Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.In this episode, we reveal:• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation• Testing methodology that delivers results — budget allocation, timeline expectations, and success metricsWe share real client insights on how strategic content distribution creates the brand signals A