Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape.While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments.For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace.In this episode, we reveal:• The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach• Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business co

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing.If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead.---------------------The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that threatens to reshape SEO fundamentals for forward-thinking marketers.While still in testing and limited to US users of Google's paid AI plan, AI Mode signals Google's recognition that traditional search is under threat – offering unprecedented opportunities for businesses that adapt quickly.In this episode, I reveal:The mechanics behind Google's AI Mode and how it uses "query fan-out" techniques to generate responses by breaking down your original search into multiple background queriesWhy AI Mode's sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sitesS

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers.While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable:30% hold senior leadership positions and 65% work in high-income white-collar professions. For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential.In this episode, I reveal:• The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index)• Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation• Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preferen

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements:- Your narrative authority- Your data-driven approach- Your multi-channel amplificationWith AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective.Authentic expert-led Digital PR is no longer optional — it's essential.In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss:- How you can create newsworthy stories using first-party data journalists will love- Which thought leadership tactics are delivering exceptional ROI in the AI era- How to build a measurement system that proves your PR's business impactDon't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses jus

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.In this episode, I reveal: The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think) Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first Why ChatGPT "likes to refer to underlying sources of data" and how you can levera

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more. For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up. In this video, I break down: 1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 2. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference 3. Why conversion paths now look less like funnels and more like conversations across multiple platforms 4. How interactive content is becoming crucial for standi

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this video, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shineAbove all, I’ve realised this next era of AI-driven se

The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------To hit your ambitious marketing goals this year you'll need to have three things perfected:- Your branding- Your positioning- Your marketingWith consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key.In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss:1. How to perfect your positioning2. How to cut through the noise3. How to reach your audience at the right timeGet the show notes:⁠⁠https://exposureninja.com/podcast/extra-048/⁠Listen to the entire marketing strategies series:⁠https://exposure.ninja/strategies-2025⁠Listen to these episodes next:Copy This PERFECT Digital Marketing Strategy in 2025https://exposureninja.com/podcast/extra-047/⁠The Best Digital Marketing Strategies for 2025⁠https://exposu

The following is aBONUS EPISODE recorded by the Exposure Ninja team.----------Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025.This session is hosted by:- Tim Cameron-Kitchen, Founder- Charlie Marchant, CEO- Dale Davies, Head of MarketingGet the show notes:⁠https://exposureninja.com/podcast/extra-047/Listen to the entire marketing strategies series:https://exposure.ninja/strategies-2025Listen to these episodes next:Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/po

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year. AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google. In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025. Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy. In this episode, I'll cover: 1. Why matching searching intent perfectly has increased in importance 2. Why expert-backed, fact-checked content continues to rank top 3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT 4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025. Whether you're competing in ultra-competitive markets l

The following is a BONUS EPISODE, hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/

I've uncovered something fascinating in the digital marketing world, and I need to share it with you. I'm diving deep into Hims.com – a company that's literally spending half its revenue on marketing and making it work brilliantly. We're talking $182 million in a single quarter, 77% year-over-year growth, and yes, they're still turning a profit. But here's what really got my attention. I'm going to walk you through their entire playbook, showing you exactly how they're breaking every rule we thought we knew about digital marketing. In this episode: 1. Learn why their surprisingly minimal website actually outperforms cluttered competitors 2. Discover why they're moving away from trendy UGC toward big-budget video campaigns 3. Learn the content strategy that's generating over a million visitors monthly. Plus, I'll show you the surprising areas where even this marketing powerhouse is struggling. Whether you're running a startup or managing a major brand's mark

Digital advertising is becoming increasingly competitive and costs are rising. It's crucial that you know how the field is changing and how AI and automation might be the key to maximising your ad spend and increasing your ROAS. In this podcast, I cover: - How to analyse your market's ads - How to create ad creative using AI tools - Why data collection is only going to increase in importance - How to maximise your ROI by improving your lead generative processes This podcast has been produced in partnership with Semrush, Exposure Ninja's favourite SEM suite. You can try the tools mentioned in this podcast for free using these links: Try AdCreative.ai for FREE ➡️ https://exposure.ninja/adcreative Try AdClarity for FREE ➡️ https://exposure.ninja/adclarity Try Semrush for FREE ➡️ https://thankyouninjas.com ---------- Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: https://exposure.ninja/digital-advertising-2025 Get t

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different. In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't. Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shared insights from managing hundreds of client campaigns across multiple sectors. The findings challenge everything most marketers think they know about content in 2025. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway. For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search. What You'll Learn Develop strategies to optimise for generative AI search platforms beyond Google Prepare your team for the shift towards personalised search results Adapt

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly. For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond. What You’ll Learn Evaluate OpenAI’s Sora capabilities and limitations for marketing video content Leverage Google Product Studio for efficient product photography at scale Harness Reddit’s new AI-powered answer system for enhanced market research Identify practical applications o

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google. Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can

For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional searc

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices. Let’s get into it. What You’ll Learn The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term Understand how YouTube content is being integrated into Google’s AI Overviews Develop strategies for optimising both traditional search and AI-driven visibility (you need both) How to balance current marketing effectiveness with future-focused initiatives