Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

How Marketing Leaders Can Future-Proof Their Content Strategy

Informações:

Synopsis

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more. For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up. In this video, I break down: 1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 2. How AI tools are reshaping content discovery, and why your brand needs to be positioned as their go-to reference 3. Why conversion paths now look less like funnels and more like conversations across multiple platforms 4. How interactive content is becoming crucial for standi