Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy. This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or services are recommended by these tools. So, your next question is probably, "How do I adapt my SEO strategy to this new landscape?" At Exposure Ninja, we’ve been pioneering GEO strategies, and today we’re breaking down how to create an SEO strategy that works for 2025 and beyond. In this podcast, learn how to create a high-impact SEO strategy for 2025. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this as a video instead: https://exposure.ninja/seo-strategies-2025 Get the show notes: https://exposureninja.com/podcast/341/ Listen to these episodes next: ChatGPT Search — The Ranking Factors We Know ht

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors. We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success. Timestamps 00:00 - Introduction 01:30 - AllPlants Case Study 15:00 - Black Friday Marketing Strategies 25:00 - Wicked Movie Marketing Update 35:00 - Key Takeaways & Actionable Steps Get the show notes: ⁠https://exposureninja.com/podcast/dojo-42/⁠⁠ Get your free trial of Semrush AdClarity: https://exposure.ninja/wow Request a free review of your website and marketing: ⁠https://exposureninja.com/review/⁠ What to listen to next: Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best Digital Marketing Strategi

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max Watch the video instead: https://exposure.ninja/8-ppc-mistakes Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠ Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI Overviews Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers? 21:57 - Wicked’s Massive Marketing Campaign 40:14 - Ads in AI Overviews Get the show notes: ⁠https://exposureninja.com/podcast/dojo-41/⁠⁠ Request a free review of your website and marketing: ⁠https://exposureninja.com/review/⁠ What to listen to next: Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best Digital Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/338/⁠ ChatGPT Search is using BING?! – Everything We Know So Far… ⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps 00:00 - How ChatGPT with Search Works 04:16 - How to Rank in Search GPT Resources GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735 Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growin

Join me in London at this year's B2B Marketing Expo. I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results". If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss. Grab a ticket at: b2bmarketingexpo.co.uk If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo Hope to see you there!

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if your website is impacted by a Google core algorithm update How to make the most of gift guide season — and why niche is king Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:22 - The Secrets to Going Viral 16:51 - It's Gift Guide Season 34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far Get the show notes: https://exposureninja.com/podcast/dojo-40/⁠ Request a free review of your website and marketing: https://exposureninja.com/review/ What to listen to next: Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best Digital Marketing Strategies for 2025 https://exposureninja.com/podc

Today I’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about: Cross-pollination AI Driven Search Upselling, Cross-selling and Subscriptions Video Content Audience Segmentation Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠https://exposureninja.com/podcast/dojo-38/⁠ Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠ The Best B2B Marketing Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/334/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets. So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead. Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc Get the show notes: https://exposureninja.com/podcast/337/⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/ Why GEO is the New SEO (and How It Works) https://exposur

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA’s new face of gaming 27:43 Stop calling it SEO What to Listen to Next Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT,  Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s podcast. Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo Get the show notes: ⁠https://exposureninja.com/podcast/336/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/ AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews - and you're next 08:57 - Google’s AI Overviews fail to answer 43% of financial queries 22:45 - The FTC’s rules on fake reviews 32:55 - Tesco's stripped back ads What to Listen to Next Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/ ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out! Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w Get the show notes: https://exposureninja.com/podcast/335/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/ The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/ Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The power of social media in mental health awareness 47:53 — Quick Fire Questions What to Listen to Next How To Create the Perfect Marketing Strategy for 2025 https://exposureninja.com/podcast/330/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about: - Being really, really helpful via content. - Repurposing like a beast - Thought leadership (but not as you know it). These three strategies form the central pillar of any B2B marketing campaign. Then, you can build everything else you do off them. Watch the video instead: ⁠⁠⁠⁠⁠⁠https://exposure.ninja/b2b-strategies-2025 Get the show notes: ⁠https://exposureninja.com/podcast/334/⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/ Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ Why You Shouldn’t Be Afraid of

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - ChatGPT dropped a new update for content writers - Cheap conversation starters - Position one is position none Timestamps 00:00 — Intro 00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters 30:54 — Position one is position none What to Listen to Next Why You Shouldn’t Be Afraid of AI PPC Tools: https://exposureninja.com/podcast/dojo-34/ Google Tries to Patch Things Up With SEOs After The Helpful Content Update: https://exposureninja.com/podcast/dojo-33/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/

Let’s be honest — it’s much easier to market a fun, trendy business. D2C subscription service for BBQ charcoal? I could do that in my sleep. But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance. So today, I’m going to be teaching you some brilliant marketing lessons from 3 disruptive life insurance brands. If you’re a fan of seeing good quality marketing, like me and the team at Exposure Ninja are, you’re going to love this marketing masterclass. Watch the video instead: ⁠⁠⁠⁠⁠https://exposure.ninja/disruptive-insurance Get the show notes: https://exposureninja.com/podcast/333/ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: Watch This Before Hiring a Marketing Agency: https://exposureninja.com/podcast/332/ How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ Why You Shouldn’t Be Afraid of AI PPC Tools:

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives.  Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, freelancers or building an in-house team If you do choose to go the agency route, how to find the right one And, if you find the right one, how to get the most out of them. In today’s podcast, I talk about each point in detail, to help you make the right choice for you and your business. Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/hiring-an-agency Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/332/⁠⁠⁠⁠⁠ Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/ 534% REVENU

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summit 28:06 — 363% Increase In Google Ads Leads using AI Assets Watch the video instead: ⁠⁠⁠⁠https://exposure.ninja/dojo-34 Get the show notes: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/dojo-34 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠ What to Listen to Next: How Many Outbound Links is TOO Many? (And What Google Really Thinks): ⁠https://exposureninja.com/podcast/dojo-32/⁠ NEW Google Algorithm Update + AI Overviews Hits the UK (Dojo #30): ⁠https://exposureninja.com/podcast/dojo-30/⁠ How to Differentiate Your Brand in an AI World (Dojo #25): ⁠https://exposureninja.com/podcast/dojo-25/