Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.Your marketing strategy must include AI Search Optimisation.But what is it? And how does it differ to traditional Search Engine Optimisation?In this episode, I reveal:• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms• The exact content formats that AI tools favour (and why generic, AI-generated co