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Synopsis

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.In this video, I reveal:Quiz-driven customer acquisition strategies that transform browsers into buyers — including how Lick Paint captures customers with £2 sample commitments and why Hims' diagnostic approach feels personalised despite recommending similar products to everyoneThe A