Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic.Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.For B2B marketing leaders responsible for lead generation and pipeline growth, this shift represents both a significant threat and a strategic opportunity.In this episode of The Dojo, Charlie and Dale reveal:The key differences between AI Mode and the existing AI overviews already appearing in 10% of search results globallyGoogle's accidental leak showing 47 different specialised AI search modes being tested — suggesting a future where search experiences are highly tailored to specific industries and query typesWhy traditional SEO strategies focused solely on keyword rankings may leave your business vulnerable as AI-generated answers reduce click-through ratesA compr