The Private Practice Business Academy

Branding must speak to someone. I don't think a private practice should focus on branding and they should spend more time focusing on building an identity and their core principles- Dan Goldberg

Time Stamped Show Notes 05:15 – From day one, how did you start, and how did you get to four clinics? 08:07 – What did you do at the events you held? Did you treat people at the event? 10:15 – How has dry needling changed your practice? 13:40 – Explain more about your “dry needing taskforce.” 15:42 – What is your biggest challenge for expansion? 18:11 – How do we get our employees to be able to sell? 21:49 – How do you use your best employee? Do you try to replicate them at another clinic or share them? 26:05 – When did you start using the personality profiles? 26:09 – Personality tests are a game changer. 35:58 – Joe invites listeners to email him to schedule a PT boardroom dinner.  

In this episode, I interview Paul Gough, owner of multiple practices and founder of PT Profit Academy. PT Profit Academy is a company committed to helping physical therapy clinics develop successful marketing campaigns, they type of campaigns that significantly multiply revenue. Using key insights Paul teaches practices how to target the perfectpotential patient through carefully chosen mediums. And what does that patient look like?—it looks like Mary, a fifty-three-year-old grandmother who’s physically active and hates painkillers, but in dire need of a way to alleviate her lower back pain.

When you need new information and resources for your practice and your patients, where do you go? How many websites have you tried and how little success have you had? Today’s guest has the solution to your problem. Meet Deidre Newborn, CEO of Therapy Share. The Therapy Share (www.TheTherapyShare.com) is a site that provides physical therapists with complete access to remarkable resources and outstanding industry information. Even though Therapy Share only launched recently, it’s already experiencing tremendous success, and as it continues to grow, it will become an amazing resource for all healthcare professionals. The idea started when Deidre and her colleague wanted to resolve a constant issue once and for all—they were always struggling to get access to helpful resources to share with their clients. From exercise programs to cognitive worksheets, they thought there should be an easier way to find the information they and their patients needed—and just like that, Therapy Share was born. The resources offer

There’s no pain quite like back pain, and it’s a pain that’s becoming increasingly pervasive as our lives become more and more sedentary. What’s worse?—back pain is incredibly difficult to alleviate. From pain killers to back braces, many of the existing pain-relief solutions are either too short lived or too cumbersome. But that’s exactly why I’m so excited to introduce you to today’s guest… Today I will interview Oded Cohen, the founder and creator of a fantastic new product—Upright. Like other medically-inclined entrepreneurs, Oded saw a problem with healthcare, specifically, how it currently works to address back pain. Without any official design or medical credentials, Oded started reading everything he could about the spine in order to come up with something that better addresses back pain. The fruit of his labor?—Upright, a fantastic new device that’s small enough to wear under virtually any apparel, yet effective enough to radically correct even the poorest posture. And why is posture important?—becau

If you want to be able to help patients long term and sustain practice growth, it’s absolutely critical to look at your staff and marketing efforts with an objective eye, because better businesses are powered by great employees and great marketing. To take your practice to the next level, start learning from practices with a proven growth strategy and see where you can make improvements to your business. In this episode, I have the privilege of interviewing Jerry Durham, owner of multiple therapy practices and physical therapist of fifteen years. Jerry Durham is a man who knows his practice is always performing at its peak because of the intelligent business strategies he has put in place. Fifteen years after he opened his first practice, Jerry understands the business side of medicine now more than ever. He knows how to maximize the patient experience while still hitting revenue goals, and he knows all this thanks to the mistakes he’s made in the past. Listen as Jerry shares his knowledge talk about: The im

Do you feel too old and too disconnected to fully understand modern communication platforms like Instagram or Snapchat? That’s OK—it’s easy (and important) to learn the right processes for these technologies. With the right process, social media platforms can grow your network and your practice exponentially. In this episode, I continue my conversation with Jerry Durham, who will give us more insight into how he’s cultivated a blossoming practice. Jerry system for exploring social media and employing it as a means of marketing is simply brilliant. He believes the different platforms—like Twitter and Facebook—should be used separately and for separate purposes. For example, Jerry loves Twitter for networking, and Facebook for finding new patients. Equally popular platforms like Instagram or Snapchat are also worth familiarizing yourself with because they can be wonderful add-ons to any complex marketing strategy. In addition to our conversation on social media, Jerry and I will discuss the pitfalls of pride—so

Listen as Mike shares the benefits of their app, how clinics and practitioners monetize from the app, and the possible expansion of In Hand Health’s platform to other fields. 05:19 – Joe introduces Mike Novosel 05:43 – In Hand Health developed a solution for Physical Therapists to monetize their work remotely 05:53 – In Hand Health built a patient engagement solution 06:40 – PTs cannot necessarily see a lot patients in a day 08:30 – “We are better than an e-commerce solution” 09:25 – Patients are looking for value for their dollar 09:35 – “Physical Therapy is for life” 10:08 – In Hand Health app provides direct access to the therapist 10:28 – Everything happens around the application; no need to give phone numbers 10:44 – Mike shares how to use the app during an accident that happens over the weekend 11:18 – “Therapists should always be involved in the process” 11:38 – In using the In Hand Health app, extended help can be prioritized 12:30 – Therapists can also monitor the exercise activity of their pa

WHAT IF SOMEBODY TOLD YOU THE BUSINESS MODEL OF PRIVATE PRACTICE IS BROKEN? Well, maybe not broken, but certainly misaligned. Misaligned with patient interests. Misaligned with the medical provider interests. And misaligned with everybody’s financial interest. You’d probably agree with most—if not all—of that statement. But what are you doing to change the game and shift the paradigm? Are you making waves and taking steps to breakout from the burdens of your current business model? You should be. And if you think it’s too hard or too difficult, you’re wrong, because people are already doing it… …people like today’s guest, Kristin McNealus, the founder and creator of Every Body Fitness, a company that is committed to helping recovering medical patients take control of their health through consistent exercise routines and alter the common business model of private medicine. After starting her career as a traditional physical therapist in beautiful Southern California, Kristin quickly grew tired of and frustrate

Is there room in the budget to hire an office manager? If there isn’t, how much time and energy can be allocated to administrative duties?—marketing, scheduling, accounts payable, accounts receiving, compliance, taxes…these are just a few of the surprisingly time-consuming jobs that will need to get DONE in addition to any medical work. All of this isn’t to say moving into a private practice is an ill-advised decision—nothing could be further from the truth. It is simply to say moving into a private practice requires careful planning and strategy. And that’s why listening to today’s guest—Paul Potter PT—is going to be so important. For nearly 40 years, Paul has been working with marked success as a physical therapist, which means he not only knows the risks and benefits associated with starting a private practice, he knows what people need to do to be successful in setting up their own. Through his podcast and mentorship activities, Paul helps his fellow medical professionals establish their brand, build thei

For nearly 20 years, Greg has been hustling to do something incredible, and where other people have struggled, he’s succeeded. Today his practice features more than 20 employees and nets over $1 million a year. Greg’s success is tied directly to his ability to demonstrate leadership and implement systems to carry out his vision. Through leadership and systems, Greg has gotten every single one of his employees on the same page, and that has made his practice a game-changer in the physical therapy space. But that’s not the only thing that’s helped Greg take his practice to the next level—he’s also employs fantastic marketing strategies and… …well, you’ll just have to tune-in to find out. TIME STAMPED SHOW NOTES: 00:12 – Dr. Joe welcomes Greg Todd 00:49 – Greg has been a physical therapist for 16 years 00:54 – He worked in corporate outpatient settings for the first 4 years of his career before opening his own practice 01:10 – He bought into a small existing practice 01:25 – He currently has 24 employees 02:

Listen to learn how Andrew learn how to close the gaps that were stalling growth in his business, and what advice he has for PTs who want to work smarter not harder. Show Notes 00:19 – Dr. Joe introduces Andrew Vertson 00:49 – Andrew is a physical therapist in California 00:57 – He has been in private practice ownership for 18 years 01:11 – He currently has 3 offices 01:30 – Over the years, Andrew found out that he can never get over the proverbial “hump” 01:42 – He realized that he was missing management skills of running the practice objectively in terms of looking at the “health” of it 01:55 – That was what drove him to looking deeper into his clinic metrics 02:19 – Andrew’s post on LinkedIn led Dr. Joe to finding him 03:38 – Andrew’s metrics for his practice 03:44 – Andrew had to track the number of new patients and the number of new visits 03:56 – Back then, reimbursements were great and employees’ salaries were low 04:13 – Andrew shares his conversation with a client 04:16 – Andrew’s first job, in

Tune in to hear Jeff and I speak in greater detail about how his company is changing the game for several therapy practices, and learn why he believes every therapy practice—yes, even the successful ones—could benefit from the services of Hemmingway Marketing. Time stamped show notes: 00:21 – Dr. Joe Simon introduces the show 00:33 – PBBA’s first quarter was a blast 00:57 – “In 10 years, this is the best January we’ve had” 01:20 – PBBA has increased its revenue stream 01:53 – “You need more revenue streams to fund your business, to fund your lifestyle” 02:10 – Dr. Joe is holding a free workshop on the first weekend of April 02:23 – It is a private and limited workshop 02:32 – Reserve a slot by texting ACUPT1 to 33444 02:50 – You will have a call with Dr. Joe to see if you’re fit for the workshop, at the moment 03:02 – The workshop will be in New York 03:17 – The ACUPT Business Model 03:26 – Check it out to see how you can use the ACUPT business model 04:12 – Shoot comments, questions, or reviews of

Today, in addition to patient treatment and the products she retails on her website www.diastasisrehab.com, Julie trains other medical professionals, like midwives, osteopaths, and hernia doctors, in the nuances of her technique. Tune-in to hear Julie and I discuss the origins of the Tupler Technique®, how she created a business model around her technique, how she grew her Tupler Technique® practice, and much, much more… Time Stamped Show Notes: 04:46 – Dr. Joe welcomes Julie Tupler 05:35 – Julie is a registered nurse, an educator and a fitness instructor 05:40 – She’s been developing the Tupler Technique for 25 years now 05:51 – She worked with pre- and postnatal women and her company was called Maternal Fitness 06:14 – Julie believes labor is a mind-body connection 06:43 – She wrote her first book, Maternal Fitness 06:50 – One PT who was teaching her program said their diastasis recti was getting smaller 07:15 – Julie went to Columbia University to ask if they were interested in doing a study on the Tupler

In this highly-informative, highly-candid conversation, Callum and I sit down to discuss his origins as a Facebook marketing expert, his theory regarding Interest-based Targeting vs. Behavioral Targeting, his strategy for testing different geographical markets for advertising, how his strategies can be applied to physical therapy offices, and much, much more. Time Stamped Show Notes: 04:35 – Dr. Joe welcomes Callum Davies, a world leader in Facebook as a specialist for auto injury ads 04:56 – More listeners are asking advice about how to run Facebook ads 05:29 – Callum runs Facebook ads because it’s an area of advertising where chiropractors struggle 06:01 – He spent $40K for an education in ads 06:12 – He lives in London, but is moving to Boca Raton in May 07:09 – Facebook has 1.2B daily users – it’s the platform that gives you access to the most people 07:35 – Facebook gives you every type of person 07:39 – Any kind of business should be on Facebook because of the large audience it provides you 08:01 – Adw

Do you know the four, main metrics by which you can measure your practice’s health? Neither did today’s guest, Dee Bills—a physical therapist turned owner of Private Practice Administrative Consulting—until she sat down and figured them out (more on this later). After nearly two decades of working in the private practices of others, Dee decided to buy her own practice in 2005 from the hospital where her husband worked at the time. At first, everything was great. The thrill of being a practice owner was invigorating, and—as Dee will admit—the newfound mantle of “ownership” cast a happy, king-of-the-castle veneer over every emerging obstacle and problem. But after five years of life as a small business owner and PT practitioner, the gilded veneer of “ownership” had worn completely off. Dee was tired, frustrated, and left facing some stark realities—both economic and operational—about the future of her business… …Realities that required immediate change if her practice was going to survive into 2011. (Remember w

Paul is living proof this “Ultimate Health Business Lifestyle” is possible. At one stage he owned 6 successful Get Active Physiotherapy clinics in Australia, yet still spent more time at home than his wife preferred, never missed a school concert or sports carnival, and visited his clinics for only a few hours each week. While doing this he did not even live in the same city as 5 of his clinics! Don’t miss this chance to find out how your international colleagues have handled and thrived under the exact same conditions USA health providers are so worried about. Since selling his health businesses Paul now prefers spending, even more, time with his family and friends, at the beach, or at home working on the Million Dollar Health Professional Program

It takes an adventurous spirit, to strike out on your own. Medpreneurship fits perfectly with the ADHDer’s need for stimulation and a willingness to take risks. The greatest success stories in private practice took a leap based on what they saw in the marketplace at a particular moment in time. Rejecting solutions that seemed to be “normal”, they instead trusted their instincts and forged ahead with something new and unproven while their more risk-averse peers shook their heads and insisted it would never work.

IF YOU'RE THINKING- I JUST PAY WHAT MY ACCOUNTANT TELLS ME, THEN THIS EPISODE IS DEFINITELY FOR YOU. I'm not a proponent of not paying taxes, but I am the first to tell you that the proper tax advisor could save you millions of dollars over the lifespan of your practice. Sit back and listen to the insights of what every practice owner should know.

Remember on May 1st 2015 tweet #GetPT1st. Michael Bowers, the newly appointed CEO of the APTA, stated that if all physical therapists tweeted the same hashtag on the same day, it would be trending. Now that would be a statement! Let's put Michaels theory to the test.