The Private Practice Business Academy

During the interview, my mind was racing with great marketing ideas for my practices. How could I use Brad's courses to help my practices explode with our newly added wellness programs? Have you tried to service the corporations in your area? But have been stuck with a breakthrough. We reveal a "golden nugget" early in the episode. Don't miss it.

Most medical and health professionals do not create a business. They create themselves a JOB! Most times a JOB equates to Just Over Broke. In this episode, listen to one practitioner's quest from unhappy to enlightened. All it took was his practice going up in flames! Listen Now

Here is your chance to see me live at the Event of the YEAR. Find out how to get FREE tickets by listening to this episode now! This event is designed for the private practice owner. If you are a chiropractor, osteopath or physical therapy clinic owner or plan to be soon. Then this is meant for you

INSTEAD OF WAITING FOR A CHANGE TO TAKE PLACE, STURDY'S ENTREPRENEURIAL DRIVE HELPED HIM CREATE A NEW PROGRAM. www.SCHEDULEDOC.co WAS BORN. A VALUE DRIVEN COMPANY THAT UNDERSTANDS THAT ALL HEALTHCARE PRACTITIONERS NEED A BETTER SYSTEM WHEN IT COMES TO SCHEDULING PATIENTS.

AS AN INDUSTRY, PHYSICAL THERAPY IS A FRAGMENTED MARKET, AND IN BUSINESS TERMS, IT MEANS IT's RIPE FOR CONSOLIDATION. BUT THE DIFFERENCE IS THAT NOW, THE ECONOMY IS CREATING A CONSOLIDATION OF PHYSICAL THERAPY PRACTICES, WITH A PRACTITIONER AS THE CEO.

It's all about imperfect action. Growing a practice organically from an employee until you are ready to break away and start your own thing. Listen now to Karen's story and see how you can take imperfect action to achieve your goals.

The future of word of mouth marketing is here. Getting to the exact patient evangelist, and having them promote your practice is key. The end result = more referrals which in turn = INCREASED REVENUE. Find out more about this amazing piece of software designed for your Private Practice.

THE DEFINITION OF BRANDING IS MORE ABOUT BRINGING THE EXPERT STATUS OUT OF THE DOCTOR AND CREATING MORE LEADS. THIS BUSINESS MODEL HAS BEEN DONE IN THE CEO COMMUNITY WHERE THEY ARE PRESENTED AS THOUGHT LEADERS. WHEN PEOPLE THINK A PROFESSION THEY NEED TO SAY YOUR NAME. NAME RECALL IS WHAT WE ARE EVENTUALLY TRYING TO CREATE FOR A PRIVATE PRACTITIONER.

Referrals are relationship based. So lets make sure that every patient that comes into your practice receives an amazing experience. The little things tend to stand out. A simple thing such as a follow up call. Is this an unusual thing to do in your practice? Do you think you are providing an amazing experience? But how do you know?

Is your patient's financial information safe? Are you ready for the EMV switch? IF YOU DON'T HAVE THE ANSWERS FOR THESE QUESTIONS, THEN THIS EPISODE IS REALLY GOING TO CHANGE THE WAY YOU COLLECT PAYMENTS AND CREATE NEW CASH BASED PROGRAMS FOR YOUR PRIVATE PRACTICE. THE FIRST THING THAT I AM DOING IS TAKING A LOOK AT MY CREDIT CARD PROCESSING FEES FOR MY PRACTICES. THE SECOND STEP IS MAKING SURE THAT I HAVE A PLAN IN PLACE FOR AN EASY TRANSITION. WHERE CAN YOU CUT OVERHEAD AND DISTRIBUTE FUNDS TO ACQUIRE NEW PATIENTS.

Investing in your business education is something I express to all of my private practice partners and coaching clients. You will never regret investing in yourself. In this interview, with Dr Nitin Choda, I have stated that some practitioners love what he does and other's hate the fact that he has such a brash style of in your face marketing. Want to attend his event? Listen now

Whats the Principal Agent Epidemic? More and more practice owners are suffering. Listen to this Podcast to find out if you are affected as well! In this episode, we discover that many physicians and other healthcare providers are tired of the rat race and moving into different directions with their careers. Learn 2 exciting new strategies to help you today avoid this epidemic.

PELVIC FLOOR THERAPY IS A GROWTH FACTOR FOR PRACTICES ACROSS THE COUNTRY. THIS NEW SPECIALIZATION IS GROWING WITHIN A MEDICAL NETWORK FROM PHYSICIANS, PHYSIOS & PSYCHOLOGISTS. INTRODUCING A NEW APP TO HELP PATIENTS AND PRACTITIONERS WORK TOGETHER. THE NEED ARISES FROM CHALLENGES ASSOCIATED WITH COMMUNICATION; FROM THE THERAPIST TO THE PATIENT. AGAIN , IT WAS NOT LOOKING FOR A BETTER MOUSETRAP BUT TO CREATE ONE THAT DOESN'T EXIST, CREATED FROM THE NEEDS OF HER PATIENTS AND HER THERAPISTS. SEE HOW DR HECHT CONQUERS THE APP MARKETPLACE ...

The question is - What is your optimum function financially for your practice and your household? Once you have this you can create a better system. For example, it could be protecting your assets, keeping your taxes to a minimum (my personal favorite !! ) etc...The trips and tricks that most are inundated with are just that. They are not a full system that will help you achieve your financial freedom.

On a recent trip to Miami, FL. I had the opportunity to tour the OrthoNow Flagship franchise. I was not only blown away by the business model but the staff and the founder himself Dr Alejandro Badilla, all were huge proponents of smart medicine. Why do we call it smart medicine? Let take for an example a friend playing soccer. She sprains her foot badly in a game. Unable to walk on it, her friends drive her to the ER. The wait is extraordinary on a busy weekend and since her injury is not life-threatening, she waits a bit longer. Once she gets in and sees a doctor (ER trained), they do an X-ray and give an air cast for the ankle. Every Physical Therapist reading this blog knows that this is how they come to us after 2-3 weeks in pain and now they have complaints of knee and back pain. So let's take a look at OrthoNow...

Co-founder of Evidence in Motion (EIM) Robert Wainer shares his new model of leadership and coaching. Moving away from the corporate ideology of how to run a private practice and steering toward a coaching model for each clinical director is a new concept that I myself have embraced (in my own clinics and with my partners). Its hard for practice owners to let loose the reins of control and realize that its ok not to have all the answers. Better yet when I recently worked with a new private practice owner and started a joint mentoring program for their marketing liaison, the clinic moral and numbers skyrocketed.

In this episode, we chat with bestselling author Kevin Cope and we talk about his book Seeing the Big Picture. Have you ever really looked at your REAL end of the day take home numbers? I bet a few key staff members have said to you, " Wow, that's a lot of money you are depositing!" But you really know that more than half that money is going to taxes, overhead and salaries. So whats left? In Kevin's book, he breaks down the challenging aspect of the dreaded spreadsheet. Better than that he gives you all this plus more info on his website. Listen to the entire episode to get more key FINANCIAL golden nuggets to generate REAL wealth.

The topic of Medicine is on the forefront of the media every day. Medical, Dental and other healthcare professionals (mainly Physical Therapy) should immediately capitalize on this. Did you know that credible print news story can repay itself over and over for years to come? In this episode, I interview a Public Relations genius RICHARD BERMAN. The man behind hundreds of nobody's that have become famous. Richard Berman has over 25 years in the public relations and media industry and now he is teaching his skill to you.

You dont have to know everything before you get started, sometimes you just have to jump in! Its ok, dont be afraid, just avoid the distractions and concentrate on your goals - Ann Wendel PT Its ok to make mistakes when you first get started. Most practitioners are so hung up on being perfectionists and the excuses keep piling up. All i need i s one more certification or i need to make this much money before i can quit my job. In this interview with Physical Therapist Ann Wendel we discuss the ever so popular cash based physical therapy model. NO staff, NO overhead = Pure Profit or does it? Learn the keys to starting a successful business and not just a private practice.

LISTEN TO JEFF WORRELL, (THE CEO OF MASSAGE WAREHOUSE, SCRIPPS AND THE HOST OF PT TALK RADIO) DEBATE WHY HE FEELS THIS IS THE BEST TIME FOR A PRACTITIONER TO GET STARTED IN PRIVATE PRACTICE. LISTEN TO HIS STORY OF HOW A PLASTIC KNEE BRACE CHANGED INDUSTRY NORMS AND HOW YOU CAN CHALLENGE THOSE BIGGER PRACTICES AND WIN! AVOID THESE COSTLY PRIVATE PRACTICE MISTAKES AND DO NOT BECOME THE "GENERIC" PRIVATE PRACTICE.