The Private Practice Business Academy

In this highly-informative, highly-candid conversation, Callum and I sit down to discuss his origins as a Facebook marketing expert, his theory regarding Interest-based Targeting vs. Behavioral Targeting, his strategy for testing different geographical markets for advertising, how his strategies can be applied to physical therapy offices, and much, much more. Time Stamped Show Notes: 04:35 – Dr. Joe welcomes Callum Davies, a world leader in Facebook as a specialist for auto injury ads 04:56 – More listeners are asking advice about how to run Facebook ads 05:29 – Callum runs Facebook ads because it’s an area of advertising where chiropractors struggle 06:01 – He spent $40K for an education in ads 06:12 – He lives in London, but is moving to Boca Raton in May 07:09 – Facebook has 1.2B daily users – it’s the platform that gives you access to the most people 07:35 – Facebook gives you every type of person 07:39 – Any kind of business should be on Facebook because of the large audience it provides you 08:01 – Adw