The Private Practice Business Academy

Do you feel too old and too disconnected to fully understand modern communication platforms like Instagram or Snapchat? That’s OK—it’s easy (and important) to learn the right processes for these technologies. With the right process, social media platforms can grow your network and your practice exponentially. In this episode, I continue my conversation with Jerry Durham, who will give us more insight into how he’s cultivated a blossoming practice. Jerry system for exploring social media and employing it as a means of marketing is simply brilliant. He believes the different platforms—like Twitter and Facebook—should be used separately and for separate purposes. For example, Jerry loves Twitter for networking, and Facebook for finding new patients. Equally popular platforms like Instagram or Snapchat are also worth familiarizing yourself with because they can be wonderful add-ons to any complex marketing strategy. In addition to our conversation on social media, Jerry and I will discuss the pitfalls of pride—so