The Private Practice Business Academy

There’s no pain quite like back pain, and it’s a pain that’s becoming increasingly pervasive as our lives become more and more sedentary. What’s worse?—back pain is incredibly difficult to alleviate. From pain killers to back braces, many of the existing pain-relief solutions are either too short lived or too cumbersome. But that’s exactly why I’m so excited to introduce you to today’s guest… Today I will interview Oded Cohen, the founder and creator of a fantastic new product—Upright. Like other medically-inclined entrepreneurs, Oded saw a problem with healthcare, specifically, how it currently works to address back pain. Without any official design or medical credentials, Oded started reading everything he could about the spine in order to come up with something that better addresses back pain. The fruit of his labor?—Upright, a fantastic new device that’s small enough to wear under virtually any apparel, yet effective enough to radically correct even the poorest posture. And why is posture important?—becau