Wilson Cole's Podcast From The Road

There are a number of things that should and shouldn’t be said when you’re dealing with your debtor. Especially since your words can have a few consequences that you may not be expecting. But what exactly should you not be saying when dealing with your debtor? What You Should Never Say to a Debtor Words are the strongest tool in the world of contracts and agreements. What you say, can and will be held against you. In today’s Monday Morning Memo, Wilson and Samantha explored what you should never say to a debtor if you want to get the best outcome. 5. Don’t Go in The Heat of The Moment If They Tell You That They Aren’t Going to Pay You Don't go in the heat of the moment when they say they're not gonna pay you and tell them that you're gonna go make them a source, and tell everybody on social media what a deadbeat they are. This only makes things worse and will affect how your clients will view you. And you could also become the target of a defamation lawsuit 4. Don’t Issue Refunds or Negotiate Trade Credits or

Problems are abundant when it comes to the staffing and recruiting industry. They come in different shapes and forms and many of them can easily be spotted. However, there is one billion dollar problem that many recruiters didn’t even know they have. This is called back door hires. Everybody knows that backdoor hires happen but they don't recognize it when it happens to them. This is called the billion dollar problem as many staffing and recruiting companies lose out on a large sum of money because of back door hires. But what exactly is this billion dollar problem and what can you do about it? Understanding The Billion Dollar Problem Many clients don't realize that they're owed when a debtor tells them that they find somebody that's worked or they say “gee we don't know you for this backdoor for this placement because we already knew the candidate”. This is a very common excuse that will be used and you’re assured that Back Door Hires will collect 80% of the time. There are a number of ways you can make it e

In today’s Greatest of All Time Interview Series, Wilson Cole, president of Adams, Evens, and Ross interviews Bert Miller, a legend in the staffing and recruiting industry. He has been a long time franchise office owner of MRI and he’s recently acquired MRI corporate. Bert Miller, Legend of The Staffing and Recruiting Industry How Did Bert Start His Journey in The Staffing and Recruiting Industry? Bert started off by showing his appreciation for having a great childhood. His parents were a great part of who he is today. They pulled him in to have greater opportunities for the future. This led him to MRI’s doorstep where he was trained. He was trained by a host of great mentors that Bert is truly grateful for. Today, Bert has acquired MRI corporate and has a number of great ideas for MRI as a whole. What Makes a Great Recruiter? According to Bert, you could line up five or so hopefuls who have the basics down and have the skills to succeed. However, only two of them will ever become a great success. It doesn’t

With the end of the year here, creating a checklist or house cleaning is normal. This also applies to the staffing and recruiting industry because of how much money you’ll be able to save if you follow these five things that all staffing and recruiting firms need to do to start the year off strong. The Five Steps to A Strong Start To A New Year Not everything is going to be easy and starting off the new year in the staffing and recruiting industry is one of them. Wilson and Samantha Cole’s podcast details the best ways someone in the industry can push forward and succeed in the new year. Recheck Your Credit Rechecking someone’s credit is essential to early success. You may have checked one person’s credit several months ago, but you’re assured that there are possibly many more than that over the last ten years you’ve been in business. Make sure that they’re still in good credit standing and are still a viable entity before doing business with them. Confirm You Have the Paperwork Needless to say that having th

In today’s Greatest of All Time Interview Series, Wilson Cole, president of Adams, Evens, and Ross interviews Tom Erb. Tom Erb has been in the industry for nearly 25 years, while working with the biggest staffing and recruiting agencies. He’s been at numerous conferences in the tradeshow circuit and loves nothing more than to give back to the staffing and recruiting industry. Tom Erb, The Man Who Gives Back To The Staffing and Recruiting Industry How Did Tom Get Into The Staffing and Recruiting Industry? Tom got his undergrad degree in Business Administration but had trouble finding a job. He decided to help out a friend who landed a job in Columbus, Ohio. He then proceeded to apply for several jobs at the Columbus Dispatch where he got an interviewer job at Olsten Staffing. What Personality Characteristics Makes a Good Recruiter? Tom and his team went ahead and did a personality assessment regarding the qualities of a good recruiter. This assessment was to determine what makes an A player recruiter. They cam

In today’s Greatest of All Time Series, we’re joined by none other than Barbara Bruno. She is someone who’s been in the staffing and recruiting industry for quite awhile and is an expert in her field. We invited Barbara over to answer some of the biggest questions on the back of every recruiter’s minds Barbara Bruno, The Staffing and Recruiting Expert What Are The Three Attributes of a Good Recruiter Integrity Integrity lets you build strong relationships with both candidates and clients. You can thrive in the industry without it, but your career is going to be short lived because of it. Listening Well The best recruiters are the best listeners and they don’t talk as much as they listen. The best recruiters key in to what’s important to people. This lets them use that knowledge to their advantage and be able to respond better to the client or candidate’s specific needs. Able to Think on Their Feet Being a good recruiter means being adaptable to the situation. Since there are two people on either side, you can

Staffing and Recruiting is a business that is mired with a multitude of problems. Back door hires being one of them. However, Medical Staffing and Recruiting firms have even more risks attached to them because of the nature of the business. What Makes Medical Staffing and Recruiting Different? You might be wondering what makes it so unique when compared to other staffing and recruitment branches. The main thing that makes it so unique is the fact that a medical business can quickly and easily change hands. This includes hospitals, rehab centers or nursing centers or anything in between. This is a huge risk in the industry as the changing of management can easily leave you out in the rain. How? By making sure that after the new management takes control, you’re no longer a partner to that specific hospital, rehab center or nursing center. We have seen cases where the old management paid, cases where the new management paid, and many cases where the old and new management is pointing fingers at each other. There

This is a special day because we have the chance to sit down with a very special guest. He is the marketing mentor to Wilson Cole, president of AER and co-founder of staffing and recruiting solutions. Who is this mystery guest? He was named by Success magazine as “the greatest marketing expert alive”, been featured in Entrepreneur and Forbes, and has consulted with some of the top people in our industry including Brian Tracey, Anthony Robbins, and Mark Victor Hanson; yes, today we are lucky to be interviewing Jay Abraham. Since he is such a wealth of knowledge, we want to jump in with our questions. Cole: Can you explain the difference between a strategic approach and a tactical approach to marketing? Abraham: First, we need to realize that 98% of all small to medium businesses are tactical. This means they do not have a large overriding master business game plan that is building, evolving, and multiplying in place. Tactical plans are more erratic, episodic, and focused on monthly goals. A strategic plan is m

Lawsuits: Timelines, and What to Expect as Your Case Moves Through the Courts This can be a very cringeworthy subject because of the many unknowns that come with lawsuits. It may seem difficult to know what to expect with a lawsuit but they all generally follow the same path; there are always some variations in the process based on state laws, attorneys, etc. but the life span of all lawsuits is generally the same. With AER collections, we have found that 83% of the accounts will be collected in-house with our collection staff, and about 1 out of 5 cases we will not recommend for suit. If we do decide that you should file a lawsuit, there is a general process that follows. We will send out the information to an attorney or to our in-house staff, we invoice you for the court cost, and an attorney will have to make a demand or notice before the suit is filed. Usually, it takes seven to ten days for due diligence and sending out the first letter. Within the next 30 days, we will reach out to the attorney and hea

One of the hardest challenges in marketing is reconciling old and new school methods for media. Formerly, companies focused on getting as many people as possible to click onto their webpage and give them their email. They would then take that information and use it to spam them for the rest of eternity. Today, we are a little more conscious of how to reach the new market of potential clients through less annoying methods. Regardless of the changes in technology and audiences, email is still the “key to the marketing kingdom”. Many companies are scared when we use the terms “remarketing” or “micromarketing” because the words elicit images of expensive advertising campaigns and complex computer programming, but we offer a much easier and cost-effective solution! Remarketing means being visible to your audience at multiple touchpoints by appearing in advertisements on different media sites. Instead of spamming a person’s inbox, you can use one ad and show it on Facebook, YouTube, LinkedIn, etc. so that you incre

We love to participate in trade shows! They are a great place to meet new clients in a face-to-face setting and compare notes with other companies in the industry. Recently, we won an award at a conference due to our targeted multi-media marketing campaigns. When we heard the good news, it got us thinking about some of our unique strategies that helped us win that award; one of which is our participation in trade shows. Some people may say that trade shows are a thing of the past, but that is because they do not do the proper background work. First, our outbound marketers reach out to people attending the tradeshow or companies in the area. We tell them about the upcoming show and give them a sneak peek of the opportunities we can offer them. After we have made the initial contact, we use backlinks to retarget our potential audience on multiple platforms. Anyone who uses the internet can probably tell you about pixels; companies use them to catch users who click on their page, look at their content, or resear

In case you did not know, we are a family business. Our family members are involved in a variety of positions throughout the company. Some people are hesitant to work with their relatives because we all have heard the horror stories of Thanksgiving or Christmas being ruined by fights. So, we asked our family. “What do you think is the biggest pitfall, or mistake, that family businesses make?” The most important issue that comes to mind is navigating different personalities. There is always danger when two people share too much or too little in common; this can lead to butting heads and explosive arguments that have the potential to break you apart. Anytime you work with family there is an intense learning curve on how to work together and prevent any personal drama from affecting the business. The solution: setting boundaries. Our number one rule is there has to be a switch to turn off the shop talk when we meet outside of the office. This can be a hard rule to follow because we, admittedly, are workaholics,

One thing we have done exceptionally well over this past year is shifted our mindset to view ourselves as a media company and our products as commercials. Around one-third of our total expenditure is spent to produce content that is not, necessarily, outright selling our products; we have moved our focus to resource content that our clients need. Since we shifted our mindset, clients have asked us about producing their own content and how they can also become more like a media company. We believe in a multitiered approach when it comes to any content or marketing that we produce. The first step that we suggest to every client is to change their perspective. Content should not be about your company rather about making the client’s life easier. What answers are they trying to find? If you can answer that question, then you can make effective and enticing content. Key words are going to be your best friends; you need to pick out a few of them that pertain to your area of work and include them in everything you p

Contracts are, by their very nature, designed to protect two or more parties from each other and to hold them accountable. Unfortunately, contracts can be used to undermine and hurt the parties that they were supposed to protect. You have to balance the risk between being legally covered and getting the deal done. We often say that a one-page contract with 2 or 3 of our safeguards in it is safer than a 10-page contract with every addendum known to man hidden in it. Our clients come to us for help on their collections because the majority of them are very experienced in sales and marketing but not so much on the legal or administrative side. So, in order to help, we are going to share the three things you can do when signing agreements to protect themselves legally. 1. Outline a possessory period- This should go without saying, but always include a specifically stated possessory period to protect your collateral until the conditions of the agreement have been met. 2. Make sure that all of the wording in the do