Wilson Cole's Podcast From The Road

We love to participate in trade shows! They are a great place to meet new clients in a face-to-face setting and compare notes with other companies in the industry. Recently, we won an award at a conference due to our targeted multi-media marketing campaigns. When we heard the good news, it got us thinking about some of our unique strategies that helped us win that award; one of which is our participation in trade shows. Some people may say that trade shows are a thing of the past, but that is because they do not do the proper background work. First, our outbound marketers reach out to people attending the tradeshow or companies in the area. We tell them about the upcoming show and give them a sneak peek of the opportunities we can offer them. After we have made the initial contact, we use backlinks to retarget our potential audience on multiple platforms. Anyone who uses the internet can probably tell you about pixels; companies use them to catch users who click on their page, look at their content, or resear