Wilson Cole's Podcast From The Road

One thing we have done exceptionally well over this past year is shifted our mindset to view ourselves as a media company and our products as commercials. Around one-third of our total expenditure is spent to produce content that is not, necessarily, outright selling our products; we have moved our focus to resource content that our clients need. Since we shifted our mindset, clients have asked us about producing their own content and how they can also become more like a media company. We believe in a multitiered approach when it comes to any content or marketing that we produce. The first step that we suggest to every client is to change their perspective. Content should not be about your company rather about making the client’s life easier. What answers are they trying to find? If you can answer that question, then you can make effective and enticing content. Key words are going to be your best friends; you need to pick out a few of them that pertain to your area of work and include them in everything you p