Wilson Cole's Podcast From The Road

This is a special day because we have the chance to sit down with a very special guest. He is the marketing mentor to Wilson Cole, president of AER and co-founder of staffing and recruiting solutions. Who is this mystery guest? He was named by Success magazine as “the greatest marketing expert alive”, been featured in Entrepreneur and Forbes, and has consulted with some of the top people in our industry including Brian Tracey, Anthony Robbins, and Mark Victor Hanson; yes, today we are lucky to be interviewing Jay Abraham. Since he is such a wealth of knowledge, we want to jump in with our questions. Cole: Can you explain the difference between a strategic approach and a tactical approach to marketing? Abraham: First, we need to realize that 98% of all small to medium businesses are tactical. This means they do not have a large overriding master business game plan that is building, evolving, and multiplying in place. Tactical plans are more erratic, episodic, and focused on monthly goals. A strategic plan is m