Wilson Cole's Podcast From The Road

One of the hardest challenges in marketing is reconciling old and new school methods for media. Formerly, companies focused on getting as many people as possible to click onto their webpage and give them their email. They would then take that information and use it to spam them for the rest of eternity. Today, we are a little more conscious of how to reach the new market of potential clients through less annoying methods. Regardless of the changes in technology and audiences, email is still the “key to the marketing kingdom”. Many companies are scared when we use the terms “remarketing” or “micromarketing” because the words elicit images of expensive advertising campaigns and complex computer programming, but we offer a much easier and cost-effective solution! Remarketing means being visible to your audience at multiple touchpoints by appearing in advertisements on different media sites. Instead of spamming a person’s inbox, you can use one ad and show it on Facebook, YouTube, LinkedIn, etc. so that you incre