Synopsis
Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.
Episodes
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TAP 199. Going all-in with YouTube. An interview with Levi Lascsak
13/06/2022 Duration: 28minI'm confident this is one of the most important interviews of the year to date.Meet Levi Lascsak. A Dallas Texas Realtor who made the decision on day one to go all-in with just one social media platform.Levi's YouTube ChanneliPhone 11 with the wide-angle lens Note: Levi suggests filming yourself with the camera lens facing you, not your screen.Shure Brothers iPhone Microphone
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TAP 198. From Special Forces Green Beret to Real Estate Super Agent. An Interview with Levi Rodgers
18/05/2022 Duration: 25minAfghanistan in 2009 must seem a long time ago for former special forces Green Beret, Levi Rodgers but I would bet what happened on that day is never far from his thoughts.When the military vehicle in which Levi and four of his teammates were traveling, detonated a 400-pound bomb, Levi was the only survivor and despite serious burns and many broken bones, he ultimately recovered and realized his Green Beret days were now behind him.I was unsure how dig to deep in this session when it came to Levi's traumatic past but, as he shares during this interview, your story is what makes you and a powerful story like this one, is the kind of story that stays with people and becomes part of their lives forever.These days Levi runs The Levi Rodgers Group in San Antonio Texas and is helping the Veteran community not just get involved in owning a great real estate investment, his team is 55% former US military as well.But I think what I like most about Levi's story is that this highly decorated, elite soldier with a Purple
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TAP 197. 5 Office Super-Agent Reveals His Most Powerful Success Secrets. An interview with Wayne Maguire
09/05/2022 Duration: 38minGet motivated, focused, driven and inspired as Auckland super-agent Wayne Maguire takes you deep inside the inner workings of his highly profitable five-office real estate business.If you're looking for a shot of real estate 'go-for-it' mega-juice to take you and your real estate business to the next level, then drop everything and join Wayne and I for this short but revealing one-on-one success mastermind. You WILL NOT be disappointed.During our session, Wayne shares his deepest and most powerful strategies around team building, morale, the personal character traits that set great agents apart from the rest, and the critical number of contacts you need to be the busiest and most successful agent in town.I'm going to predict that if you seriously take this in and watch/listen more than once, BIG things are going to happen, to you and your career.Enjoy
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TAP 196. The Formula For More Energy, Life and Fun. An interview with Aaron Caville.
02/05/2022 Duration: 25minWe are all time poor these days, especially in real estate where our actual work schedule is never normal. That's why many busy people are starting to re-think the critically important areas of diet and exercise.So if we all know and agree that nothing tastes as good as being thin feels, what's the problem? It seems life gets in the way. We get older, exercising is less enjoyable, why have one glass of red when you can have two and so on.My guest this week is a Kiwi who has relocated to Tulum on Mexico's gulf coast.Aaron Caville is a very fit looking forty-something and comes to life when he starts talking about health and fitness and the special diets he created then tested on himself. He also creates his own food lists for his weight-losing clients around the world.Personally, I think getting fit and maintaining a healthy weight and lifestyle is all about commitment and sticking to a plan, and that's where Aaron's awesome programs come in.Full details here
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TAP 195. The Power Of Follow-Up. An Interview with Brent Attaway. Author of Follow Up Fortunes
25/04/2022 Duration: 34minBrent Attaway is a follow-up legend. In fact, his brand new book titled FOLLOW UP FORTUNES is a must-have blueprint for anyone looking to grow their brand and their business no matter where they are or what they do.Brent's book will show you how to generate a ton of EXTRA business from the contacts you already have.To get Brent's Magic Text Formula. magic@brentattaway.comTo order your copy of Brent's Book. FollowUpFortunes.com
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TAP 194. How to power your leads with Google Ads. An interview with Jason Weinberger.
19/04/2022 Duration: 35minHere's a fresh approach to generating leads from someone who's been there.Future Proof Agent Founder and CEO, Jason Weinberger was in the right place at the right time with the right ideas.Fifteen years ago Jason was trying to break into the Toronto real estate scene but there were agents everywhere.Tired of door knocking and cold calling for leads, Jason read a book on Google Ads and, as they say, it was a game-changer.These days Jason is helping other agents repeat his approach with great success.Listen to my interview with Jason then check out his free training here
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TAP. 193. Your best days are ahead of you. An interview with Shane Kempton.
11/02/2022 Duration: 29minPlenty of people write books offering advice about going after your dreams and living a better life, but how many actually have the scar tissue and history of lessons learned to support these ideals?How many authors actually possess the real-life experiences to not just talk about the best path to take on the road ahead but inspire and motivate you to take that first step with a solid plan?Well, I caught up with someone this week who is more than qualified to advise and mentor in the skills of living your best life, success in business, personal fulfillment and happiness.We're all very different with different needs, goals, hopes and dreams, but the essential formulas for getting what you want from our time on this earth are solidly entrenched in history.In his brand new book, former elite soldier and successful real estate professional, Shane Kempton delivers an enthralling collection of amazing stories together with a solid proven plan anyone can implement, wherever you are and whatever you're doing.'Your b
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TAP 192. The Top 5 Ways To Attract Listings. An interview with Trent Pool
10/09/2021 Duration: 23minThis week's podcast runs down the list of Trent Pool's Top 5 ways to attract listings so if you're looking to attract more sellers, win more listings and make more sales, you don't want to miss this little gemI'm also delighted that if something awesome could have possibly come out of COVID, it's more eyeballs on social media and higher email open rates.Seriously, there's never been a better time to reach out to your list and connect with your people using value-adding email content.More people are reading your messages and more people are focused on the joy of the home they live in than ever before....and let's not forget the power of your real estate funnel.I define the Real Estate Funnel as a series of three interconnecting parts. Attracting sellers, nurturing then converting to listings.As you listen to Trent's top 5 ways to attract sellers, you'll discover he has more than a passive interest in the power of leveraging social media.I think you're going to absolutely LOVE this episode
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TAP 191. How to run two real estate businesses in two different states. An Interview with Trent Pool
17/08/2021 Duration: 18minHave you ever wanted to make a lifestyle move but not sure how it will affect your business? Maybe you want to move to a warmer place, a cooler place or closer to friends and family. In this episode, you'll hear from someone who's actually doing it and how he's overcoming the challenges along the way.In the years I've been working with Trent Pool, I've come to expect big things. His business dominates the Southern NSW city of Merimbula with a dedicated and hardworking team. Merimbula Realty is a highly successful real estate business model with a dynamic sales presence and a well-run property management division.Trent is a systems guy. For example, he has leveraged LockedON as his CRM and Jigglar as his creative marketing platform right from the start and is constantly tweaking things to get more revs from his business engine.A couple of years ago, Trent confided that he was planning to move his family to Queensland's Sunshine Coast and start a real estate business there. I naturally assumed this would m
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TAP 190. Are you using this awesome marketing tool? An interview with co-founders Brad and Peter
02/07/2021 Duration: 34minI'm increasingly surprised at the speed of technology and how new, better and less expensive ideas seem to evolve so quickly.The very best ideas cater to a particular market niche and solve a problem that niche is having or produce a fresh product with obvious and instant appeal.Property technology or 'proptech' as it's called is no exception and since first meeting Peter, Brad and Mel from Box Brownie, it's been fascinating to follow their innovative ideas as they bring an ever-expanding range of options to real estate agents so their marketing looks awesome.If I had to highlight the biggest feature as I see it, it's that Box Brownie offers highly technical services that used to cost hundreds or thousands of dollars for a tiny fraction of old-world prices plus their turnaround is super fast.Make no mistake, you are instantly judged by your marketing and visual presentation. In a world where getting attention is beyond competitive, there's literally no second chance at a first impression.Why would you feature
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TAP 189. Escape to paradise. An interview with Marcus Xavier
14/05/2021 Duration: 29minThis week's episode is a little different. and Joel, I think we need some tropical island paradise music to set the mood.ahh, perfect...It's a story of one couple's passion and courage to trade their regular lives for a chance to experience island paradise.So, let me ask you a question... Have you ever caught yourself daydreaming about escaping to a tropical island in the south pacific? Exploring hidden beaches, discovering mountain trails and diving in an ocean so fresh and unaccustomed to humans that the fish actually swim up to your mask to check you out?At night you're treated to amazing island meals like lobster paella and exquisite local fruit deserts as you stare at a brilliant canopy of a billion stars in a dark sky untainted by city lights or sirens.As we suffer though our fourth COVID lockdown here in Ontario, I find myself craving an island escape with daily sun-filled swims and warm, tropical island air. So I thought, why not track down a good mate of mine who stopped thinking about it and ma
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TAP 188. Want to get noticed? A Real Estate Super-Broker Shares His Very Best Ideas. An Interview with Jas Takhar
06/05/2021 Duration: 35minWhen today's guest reached out to see if we could record an episode together, I did my usual thing and Googled him. Next thing you know I'm down a very cool rabbit hole of podcasts, Youtube shows and marketing innovation where I could tell it was not only going to be fun, but that my listeners were in for treat and would learn a whole lot about taking a different approach to real estate success.When it comes to marketing, I love the idea of sharing awesome content and super helpful information to build my list of friends, contacts and clients. That one simple concept has served me so well over time. In fact, writing and self-publishing my first edition of How To Sell Your Home For More was the very start of my journey to look at real estate marketing differently and start literally giving away my very best ideas. And I guess this show is proof that I'm still doing it.So when my guest, early on in our call starts talking about how he offers sellers advice on how they can sell their own homes the
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TAP 187. How to take your real estate career to the next level. An Interview with Chadi Bazzi
27/04/2021 Duration: 30minHere's a short, sharp 'fire up' session with one of real estate's best coaching personalities!If this is your first time listening, I'm Ray Wood and I partner with real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.If you'd like my blueprint of the 7 best prospecting actions of all time, I can give it to you now in the form of an eBook where I not only list the top 7 actions, but take you step-by-step thru each one so you get a plan and a proven blueprint to follow. To get started today go to bestagentsinc.com/blueprintLike everyone in the real estate success business, I'm always thinking about the very best strategies to lift performance because, as we all know, better results are a direct link to a better lifestyle, more opportunities, and, let's just say it, more fun!It's a combination of knowing what to do and making sure you have the energy and tools to make it happen.One of the things I love most about h
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TAP 186. How to build a 1000 agent business. An Interview with Ines Hegedus-Garcia
20/04/2021 Duration: 27minI'm Ray Wood and I partner with real estate agents where we roll out point-of-difference marketing to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.And speaking of growing your business, there's a long list of ideas agents use to generate leads and win listings. There's a lot of advice flying around and it can get very confusing so I've done the heavy lifting for you and sorted the list to feature the top 7 actions real estate's best agents are using right nowBut just a warning, I'm all about using the best methods to attract leads and that means the best use of your time so you won't find any door knocking or cold calling in my 7 essential prospecting actions.I not only list the top 7 actions, but I also take you step-by-step thru each one so you get a plan and a blueprint to follow. To get started today go to bestagentsinc.com/blueprint My guest today started her professional life as an architect and quickly reali
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TAP 185. The Best Social Media Platforms For Real Estate Agents
07/04/2021 Duration: 10minHere are the social media platforms and content to focus on right now.To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads....and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about.I'm sure you guessed it... social media.But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both.In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting.There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift.This shift is not only about how we're reaching out and connecting with fut
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TAP 184. How to sell 100 homes a year. An Interview with Krista Mashore
02/04/2021 Duration: 27minLuck happens when you combine hard work with the right ideas. Here's the system and strategy you need to sell 100 homes a yearIf this is your first time listening, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.If you've tuned in before then welcome back and thanks for the opportunity for my guest and I to share our best ideas.And speaking of guests, you're about to meet my guest for this week and I think I need to tell you this comes with a warning. That is, a wealth warning because you're about to hear from a dynamic Californian realtor with a powerful message, that if followed, will win you extra listings and sales.Krista Mashore's real estate career spans twenty years. Yes, she's won all kinds of awards but she's one of these great energy agents who has figured out the process and adapted to embrace online marketing and reaped the rewards which she now shares with her lucky coaching
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TAP 183. Meet a Real Estate Digital Mayor. An Interview with Trent Pool
31/03/2021 Duration: 27minIf you're a first-time listener I would like to say welcome and thanks for joining us.If you're a regular listener, it's great to connect again for another show, and thanks for the faith you have in me to deliver actionable content straight into your ears each week.In case you're wondering who am I and what do I do, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market.I'm also excited to announce I have just published my latest book, which is a book full of my best listing ideas called The 7 Essential Prospecting Actions Blueprint. You can download it hereThis is not a one-page pdf of bullet-point tips, it's the actual step-by-step blueprint real estate's top agents are using right now to grow their market share by becoming a local influencer.This week on the show I'm super-pumped to feature a great session with my good friend Trent Pool from Merimbula on the south coast of bea
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TAP 182. From Zero To 60 Sales A Year. An Interview with Gizzelle Powell
18/03/2021 Duration: 30minWomen in Real Estate Series. After hearing how she handled customers working for the Post Office, her future boss knew he was in the presence of greatness. But it would take him 2 years to win her over!This is part of a series we're producing here at the podcast about women in real estate. We'll be featuring a number of interviews with some very impressive women who all have a story to tell about their journey and rise to the top.You might wonder why I made the decision to single out a group that represents half the population and feature female agent interviews. Well, there's a number of reasons:For a start, most of the women I know in real estate had to work twice as hard to reach the level of success they now enjoy. If you're a woman in real estate or even if you're not, you'll know as well as I do that, right from the start, the learning curve is steep.Then there's the fact that so many women juggle family and other commitments to make their careers work. Many are single mothers who somehow adapt to
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TAP 181. Real Estate Email marketing secrets revealed. An Interview with Chris Orzechowski
19/02/2021 Duration: 43minJust in case you don't know, I'm Ray Wood and I'm a real estate agent from Melbourne Victoria living on a lake about 2 hours north of Toronto Ontario Canada.It's been a cold blast here at the cottage in the last couple of months where we have been in semi-isolation and various stages of lockdown for almost a year.The month of February is testing us because there's this weather effect called the polar vortex that brings with it arctic cold temperatures like minus 30 Celcius and feet of snow.But, fortunately, the boathouse is keeping us warm thanks to a wood fire we installed last year and some incredible spray insulation that keeps in most of the warmth.The boathouse has been a fun project and it's still a work in progress that will take me a bit longer to complete.Personally, this last year has been an amazing time. I feel I have better focus and direction. I feel like I have more drive and energy. In the last 12 months, I have completely overhauled Bestagents to a digital marketing platform and with the
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TAP 180. How to prospect when listing numbers are down. An interview with Scott Lachmund
26/11/2020 Duration: 36minAs a listener to the show, I have a special complimentary offer for you at raywood.netA special welcome this week to new Bestagagents membersVarinder Sharma from Kellyville in NSWShannon and Samatha Smith from Queensland's Gold CoastDean Bozunovic from Frankston in Vicand Silvya Saric from Wodonga Bestagents on the Murray River in Wodonga VictoriaI'm excited to have the opportunity to work with you guys and the results you're already achieving are impressive.If you're familiar with my work and real estate success strategies, you’ll know I’m a big fan of what I call the real estate funnel and if you're looking to add better systems into your business, I'm going to make you a complimentary offer in a moment to help you make it happen.In marketing, a funnel is the system and strategy that attracts new paying clients into your business. The good news is that once a funnel is set up, it will work hard for you 24 hours a day producing leads, listings, sales and (this is what I love most about a good funnel) consist