Top Agents Playbook

Hello loyal listeners and I hope this finds you well and enjoying a break over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"

Hello loyal listeners and I hope this finds you well and excited for a over the holidays.This episode happened when my producer Joel called me to say we needed some content to finish off the year which was when I said "I don't have anything lined up so why don't you and I just create some"

In this episode, which follows on from Episode 216, my brother Tim goes deep with his best ideas and shares some memorable brand-building examples and strategies.Buy Tim's book at Amazon.comListen on SpotifyMentioned in this episode:Top Agents Playbook Podcast is brought to you by Real Ads CRMInstead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

For the last few years, an increasing number of agents have been messaging me with questions about their career options and in particular, the importance of the 'brand' they work with.In the last ten years, the steady rise of cloud-based real estate corporations has challenged the traditional model of salespeople being employed by a real estate company working out of a brick-and-mortar office.This new digitally remote model has not only allowed agents to establish and promote their own personal brand but also enjoy a greater slice of the commission pie.These days, cloud-based digital brands provide much of the heavy lifting in terms of back-office support for their member agents including trust accounting (where laws call for that) and supplying an ever-widening range of tech tools like coaching, mentoring and training, marketing platforms, CRMs and lead generation workstations leaving the agent to focus on the dollar-productive activities of getting in front of more sellers and doing more deals.This recent v

Hi everybody and welcome back to the show. In this episode, I’m going to share my top 5 buyer qualifying questions plus help you avoid the most common mistakes agents make when talking to buyers.You only need to ask 5 questions to qualify your buyers and I'll get to them in a sec, but first hear me out on something really important.In my experience working with buyers, especially unqualified buyers is the fastest way to ruin a Real Estate career.I see so many newbie agents focus on buyers because finding buyers is easier than finding sellers, and for some reason, new agents think it will deliver the same rewards. Big mistake.Now at the same time, I know some agents specialize in working with buyers which is fine as long as you're set up correctly to do it, but I'm approaching this episode from my traditional viewpoint as a listing agent which is where the big money is made in Real estate.If we all agree that time is our most precious resource, then why waste it working with buyers who are not ready to buy?I k

This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names

How are agents adapting to the changing real estate market?In this episode, I re-connect with Owner/Broker Trent Pool to take a look at the strategies working best for he and his teams in a very different real estate environment

Amazingly, many so-called real estate training legends 'preach' this idea and have been doing it for years. It's blows me away how this ridiculous career-crippling piece of advice continues to be touted by so-called real estate training 'gurus'Getting started in real estate is hard enough without sabotaging your first year with this stupid idea!https://realadscrm.com/ideas/b/the-dumbest-thing-new-real-estate-agents-dohttps://youtu.be/g78VmBMgvQ0?si=HY692U7zLFYzlNir

I'm BACK! With this episode, I take you step-by-step through the 7 Specific tasks and actions that guarantee success. So what's my guarantee? I share that in the video at the start!Sarah is just getting into her third year in real estate. When she started, listings were plentiful and selling fast. Then ...the market changed, and in Sarah's patch there were suddenly half as many listings but just as many agents.I'm happy to report that Sarah totally reinvented her working day, week and month by sticking to the 7 specific tasks I share in the video.I speak with top agents every day who are more than happy to share their best ideas. But I notice some agents are getting distracted in this 'new' market and not getting their share so here are the best 7 SPECIFIC TASKS AND ACTIONS that I GUARANTEE will work if you work them.If you're new to real estate or in your first few years like Sarah and need a 'push' I think you'll get some real value.If you've been in real estate a while but want to reinvent your personal br

Telling your story on video and sharing it with the world is fast becoming the #1 way to make the very best connections and, in my opinion, the very best way to leverage social media and grow your business.It was my pleasure to host as my guest for this week's show Robert Kennedy III from Kinetic Communications. Robert shared so much valuable content during our show and also gave his recommendations for the latest equipment required to turn your videos into a 'Hollywood' production that looks amazing.Extra ResourcesGet in touch with Robert here http://getintouchwithrk3.com/Robert's gear we talk about during the showMicrophones: Shure SM7B (I use this mic and it's the best!!) Samsung SQ2 is also pretty goodPodcast workstation/mixer: RodecasterCamera: Sony ZVE 10. Robert suggests a 16mm lens settingLighting: Elgato Key Light or lights.

I want you to try this because it works!Our thinking controls our lives. It determines how we love, live, earn, play, create and work.In fact, our state of mind is obviously central to all decisions made and, at the end of the day, our quality of life.So what if you could 'hack' your thinking to rapidly get yourself back on track if you're having a crappy day or just stewing over something that's getting in the way of your success?When I recently connected with Nicole Davidson, I felt like she had given me a special gift: The power to change my thinking and my state of mind whenever I wanted. Is that not a priceless possession?Nicole Davidson is the founder of Growth to Success, a coach, a lover of conversations that matter, and an in-demand speaker.The author of ‘How To Put the Balance in Your Business – An Owner’s Guide to Having it All’, Nicole helps real estate agents connect to the gold they have inside of them so they can show up more powerfully. Nicole is committed to helping real estate agents become

I always feel great after a call with Trent Pool! ...and I love the way he has the optimism and confidence to power through and get results regardless of what's going on around him.After following Trent's success for more than 10 years, I'm blown away by his ability to build and lead both real estate teams he operates in two different states.I'm sure you'll enjoy this catchup call with Trent. I always get great feedback every time one of our episodes goes to air.Want some help building your team?Reach out to Trent here. He's always happy to help out with some great ideas to help you build and grow your team. trentpool@mcgrath.com.au

A few weeks back, my friend Danny Wood tapped me on the shoulder while I was watching a speaker at Toronto's REALiTY+ Conference and told me I had to meet someone.I followed Danny out into the foyer and was delighted to meet Howard Drukarsh, a fellow podcaster, career real estate legend and co-founder at Right At Home Realty, Canada's largest independent real estate brokerage with almost 6000 members.We only chatted for a few minutes but right there I knew I had to somehow get Howard on the show.In this interview, Howard and I share our thoughts on what agents need to be doing in this current market to not only survive but grow their business and their brand while many of their competitors are wondering what on earth to do.Many thanks to Howard for joining me on this call and sharing his very best ideas and strategies.Howard's podcast guest list reads like a who's-who of Canadian real estate excellence. Can I suggest you check it out here:  RealEstateWithHowardDrukarsh.comemail howard: howard@r

What started out as an everyday interview between an author and a podcaster, ended in a very frank and revealing discussion about the current property market, some interesting economic warning signs and perhaps, most importantly, one experienced investor's informed view as to what might happen in the year ahead and what real estate agents should be doing to build their war chest of investment opportunities going forward.What's John's message?We don't get too far into our call when John reveals his true opinion about the banks (He calls the Banksters) and the faceless Wall Street investment giants that are pre-occupied with lining their own pockets with your money.Instead, John advises to take the time to be aware of what's happing in the world. MAKE the time to read the Wall Street Journal or your local financial daily and study and follow the better and more reputable financial advisors who don't have a secret agenda to sway your thinking.John finishes our call with a powerful message to his r

I'm a BIG fan of setting up your farm to win more listings and make more sales. But where do you start? How big should it be and what are you doing to reach out and connect with the folks that live there? To get the answers to these questions and more, I went to Ryan Smith from Launch My Farm.Ryan believes farming is the future for real estate successHe’s on a mission to share his new project “Launch Your Farm” with the real estate world and to ignite the same excitement in other agents.Ryan became passionate about geographic farming after relocating a number of times over his 14 years in real estate forcing him to rebuild his business multiple times.Having tried almost every strategy in the book, he quickly realized that combining your strategies and tactics in a hyper-local fashion was the best way to build momentum and success in real estate. That was when he became a real farming fanatic.After coaching, training and interviewing some of the top agents across North America, Ryan realized his true

Last year, Troy Kincaid (Colac Victoria) cracked the magic $1 Million in GCI. In fact, Troy recorded gross commission of $1.2 Million and he says it's largely due to the 2 PRICE DRIVE campaigns he and his team commit to twice this each year. In this video, Troy takes us step-by-step through the entire process including the lead-up or pre-launch campaign, the 6 ways he reaches out to sellers in his area, and the marketing materials he uses. Bestagents members can access everything here

For over three decades, Louise has been an industry leader in New York City’s residential real estate market. With career sales expected to exceed $5 billion in 2022, she is considered one of the elite Power Brokers in Manhattan. With a list of accolades to her credit, she has been able to foster and maintain strong relationships and is regarded by clients and colleagues alike for her market insights, thoughtful guidance, and consummate professionalism. She also has passion with which she approaches each interaction, littered with extreme optimism, which is something that carried her through the darkest days of the Covid-19 pandemic.

This is happening and it's happening now!Savvy realtors are cleaning up helping property owners short term rent their properties with the help of some amazing technology.Okay Okay, Airbnb is huge and has massive market penetration but did you know there are dozens of other players in this space?Also, there's a way to cut out the middle man and earn 'substantial' rental management fees if you know what you're doing.My guest today is Jessica Larsen and she's going to show you how you can get involved wherever you are.The following is the email Jessica sent me after our call:Hi Ray, Thanks for a good chat! It’s always nice to talk to someone with as much passion for the industry as I have, it makes for a better discussion :) Here are a couple of helpful links: Link to book a chat w/Jessica - www.calendly.com/capecodsquad Link to Jetstream’s website for Real Estate Agents (there’s a quick and helpful video I made at the bottom of the page): https://jetstreamtech.io/short-term-re

One CRM to rule them all!If you’re sick and tired of ‘Frankenstiening’ digital platforms together to automate your real estate funnel and generate leads on autopilot then I have an idea.I bet you want to FULLY AUTOMATE your business but getting all your online platforms to seamlessly connect is harder than winning the lottery!And let’s not forget the time suck and tech rage you’ll suffer as you try to build your ‘monster’C’mon, you’re not a nerdy coder, you’re a real estate agent who wants to dedicate every waking minute to getting listings and making sales.You want to do what you love not what you hate!Have you ever thought to yourself “Wow! It’s 2022. Why isn’t there one simple platform that can do everything I want without the time-wasting, frustration, tech rage and BS?”Let’s say you want a complete system under one roof, one login and one domain that stores all your contacts, manages your leads with a state-of-the-art email and texting feature, offers a bunch of awesome landing pages, an epic-looking sta

McGrath agent Trent Pool is smashing it right now with his funnels. Here's episode 200 featuring Trent!