Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Hey, closed mouths do not get fed" I think he just said that "Gary Vaynerchuck is the Jay-Z or the Puffy of the media world." This is a fun energetic listen that really gives some great insight to finding mentors and making introductions,  even if you are not an entrepreneur in the music business. James shares with Melinda how hard it was to let go of his great corporate job with Random House and how he has learned from people he never thought he could meet. Highlights: How to make introductions Startup Weekend Random House, Inc Hip Hop & Tech Putting things out to the world Take Away "One of my biggest failures in life was believing in myself. Believing in my abilities and believing that I could figure it out." -James Lopez "Hey, the world is yours and it's really up to you with what you do with it" -James Lopez "That's always the next step, how to you expand the foundation." - James Lopez References: SXSW Connect With James: EmailWebsiteTwitterBlogEvent If you enjoy Outlier On Air, please Subscribe

"The fortune is in the follow-up" Skylar Topham is currently the co-founder of smartclinic.io, a software in the works that will help hearing practitioners run a far more efficient practice. He’s an avid reader and a surfer living 450 miles inland. While most are keeping up with the Kardashians, and listening to Maclamore, he’s reading to stay current in his craft (sales and marketing) and drives around pumpin' podcasts. He and his small team also work for a handful of companies, helping them overhaul their digital experience. His teams most recent win was taking an existing business and increasing its revenue by over $200,000 in three months. His credo? Clarity is king. Highlights: 4 ways to increase revenue 1. Raising your prices. present 3 options 2x 5x 10x pricing Peep Laja: Pricing Experiments You Might Not Know, But Can Learn From 2. Increasing average transaction size. Try to get each customer to purchase more. Study a carwash (tire shine, matt clean, undercarriage) Costco Godaddy's che

"This is the moment we pivot" - Jill Stanton on Failure "If we build a vague audience eventually someone will buy something" -NOT! Jill tells us this was their "jaw-dropping failure" that caused them to pivot and create the process that began making them 10 grand a month in a year and a half. This fun couple enjoy location freedom by using a process for affiliate marketing that they developed together. Listening to Joshua and Jill is worth the time to figure out how they personally decided to screw the nine to five. Also, listen to find out what the "wake up sweaty test" is! Start with Affiliate Marketing 101 by listening to Bret Grow Basic Outline: Find that product! Keyword Research Build the website/write content Rank on page one of Google Highlights: Multi-product review marketing Keyword research Authority Sites Google Keyword Planner Tool Competitive Analysis Search Engine Optimization Ranking on Google Keeping your visitors on your page Guest Posting Outsourcing Driving Links Direct Affiliate Site

"Feeling the fear, but doing it anyway"   Martha Stewart's stalker decided to interview with us! Okay, so not really a stalker, but Claudine Hellmuth was determined to get on Martha's show. This girl has tenacity and she shares her story of TV, licensing, webinars, blogs, and how she made it all work. Not only is this a fun episode to listen to, but there is a lot of insight into passive income streams and how to capture your audience.   Highlights:   Passive Income Streams How to get on TV Makers & Artists Licensing Product Testing Royalties Selling online Teaching others Online Workshops Take Away   "The way I thought it was going to happen was not the way it actually happened, but I kinda believe in helping things along with intentions to make things happen in your life." -Claudine Hellmuth   In regards to failure: "Allow yourself that time to sort of lick your wounds, but know you are gunna get back in the saddle again and keep going because that's what differentiates the people that make it from the

"I always lead with value and I just don't ask for anything"   #DontJustMakeUpYourOwnHashTags   Let's boil this down, according to Anthony Tran, people like to do business with people. It doesn't seem like rocket science to understand that creating value to help others is just good business . The question is, HOW do you help people through social media? Seriously, how do you reach your global audience on a personal level? Listening to this podcast, Anthony has some great insight and specific, proven habits that have brought him success that you will want to hear.   Highlights:   Understanding Hashtags Google Hangouts Livestream on YouTube Webinars Mastermind Groups Podcasting Facebook Ads Social Media Marketing Take Away   "Everything I put out, I try to put my best foot forward." -Anthony Tran   References made by Anthony:   RiteTag Webinar Jam Hashtags.org Gary Vaynerchuk Owen Soba   Connect With Anthony:   Email Twitter Website Facebook LinkedIn Blog Pinterest   ARE YOU WANTING TO START YOUR OWN PODCAST? D

"I never really though of mobile devices being controlled by IT, but that's the exact route that Google is using."   Are you walking around with a shattered iPhone screen because you would rather wait for the new one rather than repair it? This podcast is serving up piping hot updates on the new iPhone screen and much more.   Highlights:   Sapphire Corning Google Iphone 6 updates More from Jason:   http://www.idoidevices.com/   http://www.imthemobile.guru/   ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT.   If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"About 90% of businesses are still dealing with people in person in brick and mortar type businesses. This is really, in our opinion, a lacking of information around that." How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use. Highlights: Leveraging Location DIY Website Builders Banner Ads Linking From Other Sites Pay Per Click Google Paid Results Linking in Directories Managing Reviews Sear

"If I loved myself more, I would have left a long time ago." Jill Hunt is a genuine, altruistic, hardworking person that learned a hard lesson. She tells us about her unexpected leap into entrepreneurship and what she has learned along the way. Highlights: Direct Mail Marketing Print Advertising Sales Bullying Conflict in the workplace Facing Challenges Target Goals Take Away "I marked my "bully boss" with and "X" on the day that I quit. I don't wish him any ill-will. I want him to finish the race as well, but I want to beat him to the finish line. I want to be there surrounded by the people I helped alone the way, not by the people I pushed down just to be able to finish the race." - Jill Hunt Connect With Name: EmailFacebookWebsiteLinkedIn ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONETIZE FROM TOP PERFORMING PODCASTER JOHN LEE DUMAS. CLICK HERE FOR 10% OFF YOUR ONE-TIME ENROLLMENT. If you enjoy Outlier On Ai

"It's not just about starting a business, it's a mindset." -Stephen Warley Stop ignoring it. You know what I am talking about. That idea that keeps haunting your brain. Stephen Warley says to tell yourself,  "It is possible. No matter how many people around you, that say your idea is crazy. If you can't stop thinking about it and you are so excited about it, you have to honor that." In this podcast, Stephen shares themes that he has discovered in his own podcast that will help you decide if you are meant to be an entrepreneur and how to ensure success. Highlights: Gateway Organization Self-awareness Emotional Triggers Motivational Triggers Idea Journal Habits Take Away Don't have a to-do list, have a daily list of habits and check them off as you go. Honor your habits! References made by Stephen: Blue Ocean Strategy Connect With Stephen Warley: EmailTwitterWebsiteStitcheritunesFacebook ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO S

  "Traction is the only thing that matters, everything else is an anecdote we tell our mothers."-Seth Talbott "I don't fall into that category of motivational posters with bullcrap statements at the bottom" says Seth Talbott. That's right, Seth cuts through the fluff with a call to practicality. He helps us recognize when a great idea is a terrible business. Then explore how to whittle down your ideas, survey your customer, and "attack the things that you know are going to screw you". "Know when someone is blowing smoke, starting with yourself" -Seth Talbott Highlights: Scaling Must be able to articulate your idea How discern polite responses and genuine interest Don't let a competitor "eat your lunch" Qualifying Quantifying Testing Validating The dangers of undervaluing labor costs Surveying Take Away: "If you are really committed to being an entrepreneur, you have to be willing to abandon your idea, kick it, shoot it, and find something else. You've got to be willing to abandon the idea in your pursuit

"It's only theory until you have proof that your customer agrees with it." - Curtis Howe Alright startups, grab your pencil and a few sticky notes because it's time to make a business canvas. That's right, making a business plan is probably a waste of your time. This podcast is a valuable listen for anyone who is in the beginning phases of their business and anyone looking for more information on accelerators. Curtis Howe talks us through the differences between a business plan and a business canvas. Something to appreciate about this interview is that Curtis has recently gone through an accelerator himself and he has many personal experiences and associations with successes and failures. The real world application of the content that Curtis shares creates a valuable listen for any startup. Highlights: Accelerators Facebook Founders Mentors Boom Startup Social Media Business Plans Mentorship Whiplash Customer Validation Customer Feedback Reverse engineer your competitors canvas Advice for getting into an a

"Keep things as simple as possible" Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying. Highlights: Crowd-funding IRS Exemptions Fundraising Indigogo vs kickstarter Getting News Coverage Elevator Pitch Take Away  "Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters. References made by Braden:The Boiling Springs in the newsIndiegogo Page Connect With Braden: EmailThe Boiling SpringsBotanical Designs ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONE

"How far can I push this?"   This interview is loaded! Seriously, check out the highlights on this one for a glimpse into the things Brandon Kennington shares with Outlier on Air. Outlier initially wanted to interview Brandon because he was a successful inventor and we felt like he could give valuable insight to creating, patenting, and marketing a new product. However, this interview exceeded our expectations.   So, most of us do not hold a degree in Mechanical Engineering from Purdue like Brandon has, but there are many out there who get married and then buy a puppy together, right? I know I did. Brandon briefly tells us the story of how his successful Porch Potty came to be, but then he gets right down to business. According to Brandon, his greatest accomplishment was creating the system that makes his invention a success. Success is in the system.   Highlights:   Selling products through catalogs like SkyMall Automating/Creating and scaling systems Should you work for a corporation for awhile? Pricing exp

"A vision without traction is merely a hallucination" - Jeffery E. Garten, The Mind of a CEO Craig Andrews starts us off talking about pie. That's a pretty sweet way to start. It is apparent that Craig is a master of creating processes, even in this podcast, because he supplies charts, lists, analogies, tests, and catchy phrases. We also find that he is the king of business acronyms! Here are a few he mentions: IDS -ing : Identification Disscussion Solve SBA: Shared By All KIS: Keep It Simple FBA: Followed By All Here is how Craig cuts his pie, slice by slice: Slice 1: Vision -United Core Values Slice 2: People Component Slice 3: Data-Getting past the subjective Slice 4: Issues List - Get good at solving problems Slice 5: Processes -Consistency Slice 6: Traction After getting a taste of pie, Craig suggests that you ponder these questions: Do you have established Core Values? What is the niche of the business and what are you trying to achieve? What is the ten year target? What is the market strategy for this

"It's not weakness, it's just not the best leverage of my gifts" Is this guy really lucky or is he on to something? Take a listen and get to know Brad and how he went from being broke to flying on a private plane and bringing in 4 million dollars worth of deals, all within 30 days. Seriously, how does that happen?! Brad says, "I was crazy, almost reckless...It probably was reckless, but worth it." Brad has created his own ideology centered around understanding yourself and creating value. Oftentimes we all get caught up in our business, but do we step back to genuinely understand ourselves? Brad Harker is writing the book on this topic, literally. Look out for his book to come out soon because I would wager to say that a guy with $400 million in career sales knows a thing or two about finding a successful niche, and that's worth reading. Highlights: Sales Mentors Real Estate Expectations Mastermind Group When to completely dive in Dream/Vision Boards Finding your niche Core Attributes Motivation -Find

Deldelp Medina, founder and CEO of a Latina focused accelerator, discusses how non-techie individuals can integrate intro tech geared business.

As an entrepreneur and founder of Providence Holdings, Inc and HuddleWoo, Will Zell illustrates the importance of developing relationships. He outlines key behaviors and action steps to creating strategic opportunities which will make or break your startup. Will shares his life changing experience of speaking at the White House as an honored member of the Empact100 list. He explains how he got there and just how pivotal quality relationships were to getting him there.

  Ray Buttars shares the story of his transition from a successful banker to an author, speaker and coach who helps incorporate the 4 keys into the lives of people who are looking for true fulfillment. These keys are outlined in Ray’s upcoming book Permission to Live.

In celebration of our 100th episode, we at Outlier reach out to keep you informed and to connect with you further. Melinda Yeaman introduces the Outlier founding team, gives a recap of the highlights of our first 9 months in business, and gives you a peek at some exciting upcoming plans for our entrepreneurs.

  Outlier visits coworking space, Work in Progress in downtown Las Vegas. COO Josh Bowden sits down with Melinda Yeaman and discusses the beginning, growth and now established breeding ground for innovative startups.