Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"A vision without traction is merely a hallucination" - Jeffery E. Garten, The Mind of a CEO Craig Andrews starts us off talking about pie. That's a pretty sweet way to start. It is apparent that Craig is a master of creating processes, even in this podcast, because he supplies charts, lists, analogies, tests, and catchy phrases. We also find that he is the king of business acronyms! Here are a few he mentions: IDS -ing : Identification Disscussion Solve SBA: Shared By All KIS: Keep It Simple FBA: Followed By All Here is how Craig cuts his pie, slice by slice: Slice 1: Vision -United Core Values Slice 2: People Component Slice 3: Data-Getting past the subjective Slice 4: Issues List - Get good at solving problems Slice 5: Processes -Consistency Slice 6: Traction After getting a taste of pie, Craig suggests that you ponder these questions: Do you have established Core Values? What is the niche of the business and what are you trying to achieve? What is the ten year target? What is the market strategy for this