Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"Keep things as simple as possible" Self-proclaimed "plant geek", Braden Hancock discusses his crowd funding strategy in a non-metropolitan area. One of the challenges with launching his Indiegogo campaign was that a large part of the community he is trying to reach is not necessarily familiar with the concept of online fundraising. A solution to this challenge was to launch his fundraiser with a live event. Somehow in the midst of the discussion there is talk of cockroach spotlighting, just saying. Highlights: Crowd-funding IRS Exemptions Fundraising Indigogo vs kickstarter Getting News Coverage Elevator Pitch Take Away  "Sometimes it's better to let go". Don't get so fixated on something that you lose sight of what really matters. References made by Braden:The Boiling Springs in the newsIndiegogo Page Connect With Braden: EmailThe Boiling SpringsBotanical Designs ARE YOU WANTING TO START YOUR OWN PODCAST? DO WHAT WE DID. JOIN THE COMMUNITY THAT WILL TEACH YOU ALL YOU NEED TO KNOW TO START, GROW AND MONE