Outlier On Air | Interviewing Founders, Disruptors, & Mavens

"About 90% of businesses are still dealing with people in person in brick and mortar type businesses. This is really, in our opinion, a lacking of information around that." How can it be that 50% of businesses don't have a website!? In today's market, brick and mortar businesses need to understand the basics of what it takes to manage their online presence. This is easier said than done, I would venture to say that most businesses know they need to have a website, but they think it's expensive and perhaps they don't even know where to start. David helps prioritize your online needs, gives some tips about the best sites for free website building, and gives an education on terminology. Listening to this podcast will give you a knowledge base about website building, search engines, how to get started, and tips on what tools are the best to use. Highlights: Leveraging Location DIY Website Builders Banner Ads Linking From Other Sites Pay Per Click Google Paid Results Linking in Directories Managing Reviews Sear