Outlier On Air | Interviewing Founders, Disruptors, & Mavens

  "Traction is the only thing that matters, everything else is an anecdote we tell our mothers."-Seth Talbott "I don't fall into that category of motivational posters with bullcrap statements at the bottom" says Seth Talbott. That's right, Seth cuts through the fluff with a call to practicality. He helps us recognize when a great idea is a terrible business. Then explore how to whittle down your ideas, survey your customer, and "attack the things that you know are going to screw you". "Know when someone is blowing smoke, starting with yourself" -Seth Talbott Highlights: Scaling Must be able to articulate your idea How discern polite responses and genuine interest Don't let a competitor "eat your lunch" Qualifying Quantifying Testing Validating The dangers of undervaluing labor costs Surveying Take Away: "If you are really committed to being an entrepreneur, you have to be willing to abandon your idea, kick it, shoot it, and find something else. You've got to be willing to abandon the idea in your pursuit