Outlier On Air | Interviewing Founders, Disruptors, & Mavens

Award-winning brand consultant developing strategy, identity and digital media solutions for varied clientele. Industries/markets include hi-tech, luxury real estate, resort, online retail and community destinations, content publishing and the arts. Platforms include, digital media, website and mobile applications.

"Members are what really make a co-working space work" - Ted Sieving Robbie Brown - CEO  Ted Sieving - COO Work Evolution Laboratories (WE Labs) is Downtown Long Beach's first coworking community: an inspiring environment designed for innovators and influencers. We are homebase for a variety of start-ups, freelancers and entrepreneurs. They enjoy scalable work spaces, and amenities such as high speed internet, coffee, and a live social network of dynamic professionals. Members can bounce ideas off of each other, share resources, gain feedback, and learn from the experience of others. Melinda Yeaman | Ted Sieving | Robbie Brown | Heidi Fitzgarrald Howard | Ever Gonzalez     Takeaway: "Having a true creative center, somewhere that people can bounce ideas off each other and network is key to survival." - Robbie Brown Contact with WE Labs: Website| Facebook | @WELabs | @BassinatorBrown | @TedSieving "If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Crystal Rose - Co-Founder of Sensay & Founder/Producer of LA Startup Week Outlier On Air interviews Crystal Rose, Co-Founder of Sensay at the Cross Campus co-working space in Santa Monica, CA.  Crystal is actively engaged in thriving technology communities and has more than a decade of experience building, launching and scaling digital products.  Highlights: Coding as a Teenager Self Taught HTML Selling Websites on ebay at 16 Hackathons Startup Community Women in Tech Connect With Crystal:  Sensay.It | LAStartupWeek | @CrystalRose | @Sensay | @LAStartupWeek If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"If you have a failure or a setback your character is defined by how you react to it." - Matthew Benay Outlier On Air interviews Aaron and Matthew Benay, the screenwriting duo out of Los Angeles, California. Listen as they explain how they got started and what advise they give to other writers and entrepreneurs. You won't want to miss their story about Yakuza, the Japanese Mafia.  Highlights: Screenwriters New York Japanese Mafia  Yakuza If you want to be a writer, sit down and write Grit Failure National Treasure 3 Takeaway:  "The only thing we can control is what WE do" Aaron Benay If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Every entrepreneur has a streak of stubbornness, they have to." - Alexandra Fleur Alexandra Fleur - Co-Founder and CEO of Critique^It Critique^It is a software as a service (SaaS) product that lets users embed text, audio and video feedback on virtually any type of file: Word documents, images, PowerPoint presentations and spreadsheets. Critique^It provides a flexible, cost-effective solution and never-thought-possible technology for peer-review. Takeaway: "Ask for help. Be open to pulling in as many people into your space as possible and asking for help." Alexandra Fleur Connect With Alexandra: Website | @CritiqueIt | Facebook If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Work on something you’re really passionate about and make it your own" - Robert West Robert West, better known as RoboBob is an avid gamer who wanted to make games since he was a kid. After a few years in the gaming industry, he set off on his own to create Robotronic Games. He decided to make the type of games that he would love to play. Find out what makes him tick and what's in store for some of his games like Gnomoria.  Highlights: Bare feet Work/life balance Long Beach, CA  Being self taught Passion Making a living in gaming Gnomoria Connect With Robert: Website | @RoboB0b If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"I believe that if you're passionate about something, you believe in it, you're willing to do whatever it takes to make it happen, it'll work." - Scott Warner Scott Warner, founder and CEO of Gigg believes that music inspires, motivates, transports and heals us. "Above all, it connects us", he says. Find out why Scott and his team at Gigg are dedicating their time and resources to build the tools that will help artist build their careers. Listen as he discusses building a platform that put artist first.  Scott explains how new ideas keep him up at night. They eat him alive and his "mind becomes a prison at times", he says. Some of the best ideas come in the "wee hours of the morning." As an entrepreneur, can you relate?  Find out if Scott Warner considers himself a success and what it has to do with "tipping of the hat".  Highlights: Helpin artist develop their talentsOnline competitions for stage presenceGiving the power back to the artistDevelopment is crucial Artifact: The movie Being a serial entrepren

"Even as the business grows it has to keeps the same soul" - Cameron Treu Cameron Treu, the talented co-owner and pit boss at Bam Bams BBQ explains why being authentic and real in business and in life pays off. Find out why people are willing to pay a higher price at Bam Bams BBQ. Here's a hint, it has to do a lot with Cameron's personality and of course the delicious food. Scott Warner thinks that it's just a matter of time before Bam Bams BBQ dots the map with its brand. Find out how. Highlights: BYU Bronco Mendenhall's Podcast Networking Authentic & Real BBQ is American Working with a co-founder BBQ Nachos?   Take Away You have to love what you do to work hard. -Cameron Treu Connect with Cameron: Twitter Website Facebook If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Brining an antiquated industry into the new world" - Sumant Yerramilly Sumant Yerramilly and Adam Hua of Syncapart are truly bringing an antiquated industry into the new world.  Their company Syncapart is trying to disrupt the entertainment industry by building a platform for entertainers to find their next gig and for recruiters to find talent.  Find out how these entrepreneurs are trying to help others find more work, book more projects, and create more content. Their noble and audacious goal is to help entertainment professionals by providing them data and analytics to improve their ability to find what they need.   TAKE AWAY "It's all about the team and less about the idea" - Adam Hua Sell then Build! Connect With Syncapart: Website | Facebook | @Syncapart | @Ampdlife If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"Curling up on the floor on the night before payroll." -Curtis Funk A Jeep driving, mullet sporting maker of funeral videos.......and that isn't a intro to a joke. This funeral video company advertises in a tiki hut. The biggest bummer of this video was that Curtis trimmed up his noteworthy mullet 2 days before the interview! Curtis Funk has an intriguing front to a very legitimate business with some great insight to a niche business. Here are some nibbles: Take the Tukios test! How quotations broke the whole system "We are going to kill it.....that's not the right thing to say in this industry" Find out what "Tukios" means Highlights: SasS Webcasting Videography Can you say niche? Drones Customer Validation Marketing Strategy Payroll Take Away "I would say we test things more....but we don't" -Curtis Funk SELL. DESIGN. BUILD. Connect With Curtis: EmailWebsiteLinkedIn   If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"If you are reacting, you are too late." -Alex Doman Famous last words, "We thought we would build it and they would come." Dun dun dun. Founder and CEO of Advanced Brain Technologies, Alex Doman has some sage advice when it comes to mobile health technology. Highlights: Track and Treat Research Bias Scalability Timing of market entry Healthy Sound Practices Mobile Health Technology Research Bias Take Away Listen to your customers through engagement Connect With Name: EmailWebsiteTwitterTwitter - Advanced Brain TechnologiesTwitter- Sleep Genius App If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"It turns out that it's really hard to start a business" -Trevor McKendrick This is a guy every parent would be proud of, he got a college degree and landed a solid job until he ditched it all to be an entrepreneur where he made $0.25 a day! "It turns out it's really hard to start a business" says Trevor. Now he has figured it out and he explains how he found a hole in the market and created a solid company.  Highlights: Time vs. Investment Audible Itunes USTAR Mentor Outsourcing Apps Solidarity Blogging Take Away "Know what your company needs to be." - Trevor McKendrick Connect with Trevor: EmailWebsiteTwitter If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"A rising tide floats all boats " Melinda Yeaman interviews Shalae Larsen and Mark Morris who believe in social-preneurship. Interestingly, these two are both architects who decided to work together but not with each other. Shalae and Mark run a co-working space called WorkHive in downtown SLC where they run their own landscape architect companies as well as offer others a uniques and cozy working space to run their own companies. Highlights: Portfolios Online Social Media Generating referrals Social-preneurship Organizational culture Coworking space Take Away "We don't feel like we are working, we feel like we are saving the WORLD!" -Shalae Larsen "Everyone hates numbers, but the fact is they work." -Mark Morris Connect: Shalae:EmailWebsiteTwitter Mark:EmailWebsiteTwitter   If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"This is the way the process has always been, but it should be different."- Randall Bennett "You never feel like you are successful....the gap always widens", this may be daunting but Randall tells it straight. We interviewed this Vidpresso founder on a day that he was feeling the pressure of making a large decision. He says there are days that he feels like "if we fail, it's all my fault." Now, don't get me wrong, this episode is not a downer, Randall is realistic about some of the challenges but he also has some great insight and suggestions about how he wades through his challenges. This is a great episode to listen to especially if you are curious about accelerators. Just like the founder of Pinterest, Randall went through the Y Combinator program and he has some very specific advice you will want to hear. Highlights: Full Stack Broadcasting Accelerators Y Combinator Software Competition Take Away "People who are obsessed build a better product." -Randall Bennett Randall's outlook on competition: "Jus

"To help a business, share as much as you can." -Jordan Avner We sit down with Jordan and Nate of Corporate Group Buy to discuss unique ways in which they  provides promotional products for groups. Highlights: Warehouse purchasing Brand Management Customer Acquisition Promotional products White Label Affiliates Take Away The secret sauce is in pre-selling Connect With Jordan: Jordan Avner EmailNate Hall EmailTwitter If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Listen as much as you speak It's so annoying how Instagram crops all your pics, I wish someone would fix that. Oh wait, someone did! Meet Omar, Eddy, and Hector from Instasize. Seriously, they are some cool guys. We could have hung out with these guys all day. Not only are these guys cool, but they know what they're talking about as well. Listen as we discuss building an apps, toothbrush subscriptions, and mamas (oh yeah, they went there!) Highlights: Mobile App development Outsourcing Ads What to do if someone copies your name Zombie Apps Twitter Strategy Take Away The secret to it all: Solve a problem, keep it simple, and make it pretty References: InstasizeInstasize VideoTrainsmart Connect with Munkee: EmailWebsite If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"My goal in life is to make as much money as my employees." -Matt Sutherland So, this guy is not big on titles but he is the co-founder of a design and development company called HQ. Out of all the people we have interviewed, this is probably the guy to work for based on his genuine concern for his employees. Matt says that in regard to scaling a service based business, "we can grow as fast as we have people." Make sure to listen in to hear a strategy Matt uses to mine talent. Highlights: Mining Talent Scaling Issues Questions to ask employees User experience User Interface Management strategy Organizational Culture Take Away "Don't grow too fast, make sure you have the processes in place. If you don't have those processes you will buckle." -Matt Sutherland Connect With Matt: EmailTwitterWebsiteLinkedIn   If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"I'm a driver, a goer, a pusher, and I am not going to change that." -Alex Lawrence Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both. Alex is like a double agent because he is a legitimate entrepreneur but he is also works with Weber State University. Who makes it as an entrepreneur and then goes back for a Ph.D? Often entrepreneurs renounce the benefit of formal academics, but Alex sees the value in both. Highlights: Raising Money Private vs. Public Sector Economic Development Grants Co working Space Take Away Something that Alex remembers from his grandfather has stuck with him in business: "The more people you take to the top, the faster you get there and the longer you will stay." Connect With Name: EmailWebsiteTwitterLinkedIn If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"The more I learn, the less I know" Albert Einstein   Do you know what you get when you Google "Sarah Young and Rock Your Block"? You can easily happen upon a picture of her wearing a Scoopie the ice cream cone mascots costume! Yes ladies and gentleman, she was a giant ice cream cone. In her youth Sarah had many jobs, including working at a burger and custard joint called Culver's, which is where some of her passion originated from as she dreamt up the idea of Rock Your Block.   Highlights:   Coping with burnout Self-Fulfilling Prophecy Labeling Theory Street Trade   Take Away   Become an expert in your field Fully understand the problem that you are trying to solve   If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

"The magic answers to success are buried in the brains of the customer" -John Richards This interview is all about the things that investors are wishing you knew. Are you asking the right questions to get legitimate customer validation? John walks us through specific strategies to get it right. Are you solving a problem in the world that is a monetizable pain? Listen to this podcast and ask yourself some hard questions; You will be glad you did. Highlights: Customer Validation Seed Funds Angel Investors Accelerators MVP (Minimum Viable Product) How to ask the right questions for validation Token validation vs. legitimate Take Aways "Iteratively extracting customer sediment is essential to actual optimal customer validation and the development of a great business model." "A lot of success comes from good old fashion sales." "The act of parting with money is the ultimate validation!" "If investors are not interested in your idea, it's because you have not shown them any traction and you have not properly co