Perfectly Mentored With Jason Portnoy

An effective content strategy is all about creating engaging and dynamic content. Videos have always been an attention-grabbing medium but it can be intimidating for some people to stand in front of a rolling camera. For a world that’s gone virtual where almost everyone has a livestream, how will you keep up?Molly Mahoney is a digital strategist who specializes in creating authentic video content and leveraging Messenger bot marketing to skyrocket sales. After creating a video that reached a million people organically, she developed her signature “Go Live And Monetize” program also known as the GLAM method. Molly has been featured in Inc magazine and has spoken at Social Media Marketing World. On this episode of the Perfectly Mentored Podcast, Molly and Jason explore how business owners can present themselves and their brand on video (especially on livestreams), what to do when feeling insecure about your business in comparison to competitors, and the formula for a good balance between different types of cont

What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that has worked on ads that have collectively driven more than one billion views, generated over $300 million in sales, and revolutionized the way products are marketed.On this episode of the Perfectly Mentored Podcast, Benton and Jason talk about the story behind some of the most viewed online ads, why they worked really well, and what businesses should be aiming for when it comes to digital advertising.Topics Covered:Who is Benton C

Tim Storey is an acclaimed author, speaker, and life coach helping people create the future they desire. He has inspired people from all walks of life using seasoned foundational principles and humor to help them overcome the obstacles that are holding them back. Tim has authored multiple books, with the most recent one, The Miracle Mentality, well on the way to becoming a top seller on Amazon.Tim was already a guest on a previous episode where we took a deep dive into nurturing our Miracle Mindset. On this episode of the Perfectly Mentored Podcast, Tim and Jason discuss the three phases of life we tend to live in, how to break away from the mundane, and how to live a truly authentic life with swagger.Topics Covered:What is the Miracle Mentality? [00:59]Do you think we start to become more cynical because we have lost that magical viewpoint that a child’s eyes look through? [02:12]How can you break out of a mundane life, especially with the current restrictions due to the pandemic? [04:08] What’s your advice

The Real-life Wizard of Oz, Steve Sims, is a sought-after coach and speaker who helps people unleash their true potential by focusing on themselves. Like many entrepreneurs, he failed multiple times and left his career to pursue greatness. Steve has been on a colorful journey, having met and worked with such luminaries as Elon Musk and Elton John. These days, he uses his real-life failures and challenges to change people’s mindsets and unleash their true potential.On this episode of Perfectly Mentored Podcast, Steve and Jason discuss the real definition of success and what people need to have in order to achieve it. Steve also shares his thoughts about the importance of making meaningful relationships with people who bring value to your life, having the courage to take chances, and offering valuable experiences to other people.Topics Covered:Who is Steve Sims? [00:18]What were the major differences that you saw between people who had money and those who didn’t? [09:16]How about in terms of mindset, how do peo

Anthony Morrison is a brilliant Internet marketer who has made millions online by teaching other people how to make millions online. Everything he’s taught, he’s actually done before. Anthony devised a one-man business operation while attending college full-time. The success of that venture saved his family’s fortunes and from there, he proceeded to devise a systematic approach to entrepreneurial success and used it to develop eleven highly profitable companies.On this episode of the Perfectly Mentored Podcast, Anthony and Jason talk about how to work with family members in a business, what makes a profitable funnel, and why successful people generally exhibit certain skills.Topics Covered:Who is Anthony Morrison? [00:17]What advice do you have on how to handle parents who are telling you to do something different from what you want? [09:15]We always hear how one shouldn’t work with family but you do it anyway. How do you make it work? [14:23]What are the most important parts of a highly successful, revenue-p

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]What's your copywriting method? How do you plan? [17:10]What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]What makes a headline great? [25:22]What do you recommend – long-form ad copy or short-fo

Social media is currently the most effective way to establish a presence online. Building a strong brand, having solid connections, and knowing what content to post and when to post it will help you create and eventually sustain your business’ online presence. If you’re interested in learning how to do all this, all you have to do is listen to Dan Fleyshman. Dan Fleyshman has put together quite a list of achievements. As one of the youngest founders of a publicly-traded company, he has scaled energy drink products into 55,000 retail stores, spoken at over 200 business events, and become an angel investor in several successful companies. His agency, Elevator Studio, has spent over $60M on social media influencers, fashion brands, film studios, mobile apps, and consumer products.On this episode of the Perfectly Mentored Podcast, Dan and Jason catch up and discuss entrepreneurship, building brand presence, establishing connections, and what you need to do to dominate social media marketing.Topics Covered:Who is

As a business grows, scaling becomes necessary for it to reach new heights. But with scaling being a term that often gets thrown around a lot, many business owners find it hard to prepare for the time to finally upscale their business model. Allison Maslan is the CEO of Pinnacle Global Network and the author of the Wall Street Journal bestselling book Scale or Fail. She began her business journey at 19 years of age. Today, she can lay claim to having built 10 successful companies. Allison’s star-studded clientele includes Ben & Jerry’s, Supercuts, and Allstate. Nowadays, she dedicates her time to helping other business owners scale their companies, fast-track their success, and have a more meaningful life.On this episode of the Perfectly Mentored Podcast, Allison shares her entrepreneurial journey to becoming the Western world’s foremost expert on business scaling.Topics Covered:Who is Allison Maslan? [0:16]Let’s talk about your entrepreneurial journey and how you become the scaling expert. [1:13]What doe

As vital as they are to the economy, small businesses are often overlooked by the vast majority of consumers. Allie Bloyd is here to change that.Allie is a local marketing expert, speaker, podcaster, and Clickfunnels Two Comma Club Award Winner. One of her life’s greatest passions is helping local businesses keep themselves profitable and popular. As someone who really sees the importance of local businesses, Allie has made it her mission to pool her efforts into helping businesses get themselves and their brands out there through the use of online marketing. On this episode of the Perfectly Mentored Podcast, Allie and Jason discuss the essential qualities that a successful business should have. They also talk about online marketing and how the pandemic has shifted the landscape of businesses in general.Topics Covered:Who is Allie Bloyd? [00:17]What was it like when you first started out venturing on your own in terms of business? And how did you adjust?  [11:13]What do you need to get started as a business o

David Segal is the founder of DAVIDsTEA and Mad Radish. During his time at DAVIDsTEA, he grew the company from a single store to a $200M brand. David left DAVIDsTEA in 2016 and started Mad Radish, a quick-service restaurant concept. In 2017, he was named one of Canada’s Top 40 Under 40. Why did David leave his former company? How was he able to bounce back and achieve a higher level of success? Well, time to find out.On this episode of the Perfectly Mentored Podcast, David and Jason discuss what makes an entrepreneur, how important it is to accept the intangibles in business, and the whys and hows of work-life balance.Topics Covered:Who is David Segal? [00:19]How did you build a business without having prior knowledge about your main product? [10:53]How do you reconcile having to pitch into meetings with investors when the business isn’t moving at all? [15:35]What lessons did you learn from the experience of being so young yet having to pitch ideas in boardrooms? [19:48]From your experience growing DAVIDsTEA,

Buck Wise has a long history in both traditional and digital marketing. At the age of 17, Buck began a lifelong pursuit into the realms of content, distribution, and marketing. This led him to join the world’s largest advertising group, WPP, where he headed the global teams responsible for driving innovative campaigns for brands such as Google, Starbucks, and Nike, with a sharp focus on digital, AI, voice, data, technology consulting, education, and connection.On this episode of the Perfectly Mentored podcast, Buck and Jason take us on a journey across the continuously evolving world of marketing, where building connections and having the right mindset for success are paramount.Topics Covered:Who is Buck Wise? [0:17]You mentioned there’s a business, it's not just marketing and ROI, there’s P&L involved—how did they mesh that together or how do those worlds combine? [8:35]Coming from WPP, talk to me about the cultural chain and how important that is. [12:39]I talk about how important access is to peop

We live in a world where data is abundant, but what do we do with all that information? In a rapidly changing environment, an eye for sociology and culture and a data-driven mind are essential to figuring out what works for a brand—and what doesn’t.Nik Sharma is the CEO of Sharma Brands, a strategic-initiatives firm that works with a wide range of brands to help them grow and scale revenue across digital platforms. His work with hyper-growth brands like Hint Water,­­ Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for those companies.On this episode of the Perfectly Mentored Podcast, Nik and Jason jam on the truth about immediate returns, how to develop a better understanding of society for the purpose of your business, and the choice of whether or not to go into college. Topics Covered:Who is Nik Sharma? [00:18]How did your entrepreneurial path get started? [01:16]How can someone become better at developing their understanding of culture? [02:46]C

The clock is always ticking. Despite most of us staying at home, a lot of you may still find yourselves rushing through the day just to catch up on your workload. The business world says to focus on more, master outcomes, and pursue a life of independence. On the other side of the spectrum, monks say we should focus on less, master the self, and pursue a life of trust.Steven Lawson created the Monk Manual after spending a decade pushing himself to every limit in the workforce. Once he slowed down, looked around, and realized something was wrong, he went on a soulful journey that led him to develop a set of principles and beliefs rooted in psychology and inspired by the wisdom of monks. The Monk Manual is the first of several practical tools designed to achieve peaceful being and purposeful doing.On this episode of the Perfectly Mentored Podcast, Steven and Jason talk about how to live a fuller life and how to apply monastic principles to the modern day grind.Topics Covered:Who is Steven Lawson? [0:17] How did

At this point, almost everyone knows that the Internet is listening to you. Search for a product and then later, you’ll find yourself passing by a plethora of ads related to that product. Should you be scared? Or should you just let your browsing information be the price that you pay for the convenience of the Internet?Dan Gamito is a B2B SaaS Product, Marketing, and Customer Success leader. His work for ManyChat as the first marketer on the team helped the company scale from 1200 users to more than 750,000 in less than two years. For most of the last decade, Dan has been helping early-stage startup founders build great SaaS companies.  On this episode of the Perfectly Mentored Podcast, Dan and Jason jam on what artificial intelligence is, how social network algorithms are designed, and what the future of advertising looks like.Topics Covered:Who is Dan Gamito? [00:18]What is AI? And why do you say that the future of AI is not what most people think of? [7:11]When AI starts learning and it ends up knowing you

Believe it or not, investing in sports cards has a lot in common with buying and selling stocks. If you’re good at this game, you can literally make millions from it.Luckily for Sasha Tammadon, he is good at what he does, and what he does is invest and make big bucks from trading in sports cards. Sasha has an intuition that he was able to capitalize on.On this episode of the Perfectly Mentored Podcast, Sasha and Jason talk about the rapidly-growing sports card investing market to understand its rise in popularity.Topics Covered:How Sasha got started in the sports card trading industry [1:34]How does sports card investing work? [2:53]What’s the most expensive sports card on the market right now? [5:07]What’s the value of old sports cards? [6:30]How do I get my cards graded? [8:19]What advice would you give people who want to start investing in sports cards? [11:10]What’s your decision process before you buy a card? [14:06]What made sports cards popular again? [16:57]How do we know what to pick if there are lot

Daniel is also known as the Cold E-mail Wizard. He pioneered an ingenious way to cold e-mail prospects without spamming them. Daniel created a system of cold e-mail wizardry that gets prospects to turn into leads and then convert into clients all through e-mail.On this episode of the Perfectly Mentored Podcast, Daniel and Jason talk about the ins and outs of cold e-mailing, the myth behind hacking the process, and the value of speaking your truth to prospects. Topics Covered:Who is Daniel? [00:18]How did you get started in your cold e-mail approach? [01:06]Why did you decide to launch a course showing other people how to do it? [05:54]Who does cold e-mail work for and who does it not work for? [07:48]What you teach is different from the annoying spam e-mails. How come? [10:29]You say that the first step is research. What’s the next part? [12:36]How many people have you come across who can't communicate what they do properly? [13:32]Do you think your success can be attributed to how you tell people what t

Sales is a long game. More than a salesperson’s silver tongue and their creative offers, it’s their tenacity and patience that could really make or break their career. Hard work still remains to be the key to success, but this is not without challenges and distractions.Ryan Stewman is the author of G Code and the leader of the Apex Movement. He’s also known as the Hardcore Closer. Ryan is on a mission to help as many people as possible become the most elite version of themselves and he has coached and helped over 20,000 clients. The full-time investor has ownership in 30+ companies with more than a hundred employees. He’s also a top contributor to Forbes and has published 13 books, 4 of which have gone on to become bestsellers.On this episode of the Perfectly Mentored Podcast, Ryan and Jason discuss what is important when it comes to sales, how mindset affects everyone, and what to do when faced with the “force of average.”Topics Covered:Who is Ryan Stewman? [0:17] How did you start educating people about the

In his first solo show, Jason looks back and reflects on the milestone of 100 episodes. He discuses the biggest lessons learned from the guests and shares behind the scenes stories.Note from Jason: "Thank you for your attention and allowing me to do what I love to do with this podcast. It means the world to me and I appreciate every one of you tremendously. Without you, there is no podcast. I'm very aware of this. Time is a valuable gift and I sincerely thank you for spending that time with me."Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason Portnoyjportnoy.comInstagramFacebook

Despite being several decades old, social media continues to evolve at a rapid pace. And with people now relying more on the Internet to do everything from communication to doing business, many companies are finding it harder and harder to create an authentic online presence that they can convert to profit. Not everyone has the talent to build a successful online presence right away, but that doesn’t mean that you shouldn’t try. And if you need help, there are experts out there like Farokh Sarmad. Farokh Sarmad is a 26-year-old social media branding expert. These days, his focus is on e-commerce and helping clients build their brands and growing their social media presence. On this episode of the Perfectly Mentored Podcast, Farokh joins Jason to discuss how he built his online presence and how important it is for businesses to have social media visibility.Topics Covered:Who is Farokh Sarmad? [0:17] The the current ability to grow on Instagram organically [5:28]How important is it for a person and brand to hav

Most coaches make their living by coaching in a single sport, discipline, or industry. Micheal Burt took that several steps further.Affectionately known as Coach Burt, Micheal was able to take a lot of the things he learned from being an athletic coach for a high school basketball team to the business coaching industry. He believes there’s actually a lot of similarities between these two fields, making his transition to the realm of business go much smoother than expected. On this episode of the Perfectly Mentored Podcast, Micheal shares his journey from the world of athletics to the realm of business and the life lessons you can learn from playing sports.Topics Covered: Who is Micheal Burt? [00:17] What methods apply to both business and athletic coaching? [7:00] How important is it for people to have coaches? [12:00]What’s your advice on the decision-making process?  [18:27] What's  "Prey-Drive"? [24:04]Are people too afraid of rejection? [28:05]How can people be great at selling themselves?