Perfectly Mentored With Jason Portnoy

It's been said that the marketing of the future is built on communities. Cat Howell built her brand and business by building a community. Facebook Ad Hacks has over 77,000 members that put Cat on the map and on this podcast she shares with you how she did it, the impact, the tactics and everything needed to build your community.-----With over six years’ experience in social media marketing, Catherine is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has pioneered performance-based ads.She loves nothing more than helping brands take control of their social media presence and grow their brands in a way that inspires, impresses and builds confidence in their abilities, products and services. Her work with both big and small brands such as FUJIFILM NZ and Pitstop means she has a clear understanding of the social tactics and activities that work in the NZ market.Her work has been featured in Entrepreneur, NZ Business Magazine and CrateJoy and she is a regular speaker on the to

On this episode, we talk personal branding strategies, the importance of becoming a brand and how to make it all work for you.------Brittany Krystle is a personal brand & growth expert with almost a decade of experience in personal brand strategy & content development.She's worked with some of the biggest personal brands online to grow their influence – from founders and entrepreneurs (Gary Vaynerchuk, Marie Forleo & Tom Bilyeu) to executives, thought leaders & influencers.She's also the host of Beyond Influential.www.brittanykrystle.com

On this episode, Patrick and I talk about how to get (and manage) clients without being a shady marketer. PLUS we mix in some entrepreneurship talk.-------Patrick Kenney is a pragmatic marketer who focuses primarily on conversion event optimization. With his background in computer science and love of psychology, Patrick can diagnose and correct problematic marketing campaigns quickly, often in minutes. His no BS approach to implementing successful marketing systems has earned him the reputation of being one of the most agile, results-oriented marketers in the game.www.viralvelocity.com

Rachel Miller is a business strategist with a proven system to help others grow their customer and audience base that translates into engagement, traffic, and ultimately profit.She has been building pages for over a decade, some into multi-millions in fans, used those audiences to promote her book (selling over 100,000 copies), speak to large audiences and appeared on Good Morning America. But what I love the most is seeing and helping others do the same thing.-----Show Links:Rachel's Affieliate Link:https://moolah.life/affiliate-signupRachel's evergreen growth pack:https://moolah.life/probloggermRachel's workshop:https://moolah.life/workshop

Quentin Allums was one of the first LinkedIn video storytellers & has since used the platform to accumulate millions of views, travel the world for speaking engagements, and launch his new company, Urban Misfit Ventures. Q, as he's often called, talks about the importance of LinkedIn and the need for brands, business owners and anyone trying to get exposure to learn how to become compelling storytellers.You can follow Quentin's LinkedIn show #justQ for entrepreneurship stories, personal branding, community & video tips, and highlights of amazing people across the globe: https://www.linkedin.com/in/tagjustq

EP8: Jasmine Star joins me and gives us her strategies and thoughts on putting yourself out there on Social Media to grow your brand and business.-------Jasmine left law school to be with her mom and follow her passion. She picked up a camera and began using social media to build a brand and following. With no professional experience, she was voted as Top 10 Wedding Photographers in the world and was published in a litany of magazines. She is now a speaker and business strategist for creative entrepreneurs. On this episode, she shares those strategies as well as taking risks and living life to the fullest.https://jasminestar.com/https://www.instagram.com/jasminestar/

EP7: The E-commerce Roundtable with Andrew Foxwell, David Herrmann, Justin Marshall and myself.This is a listen in on a discussion of some great minds in the ecomm space. We chat about Facebook ads and other paid media strategies as well as important tips and tricks to really help ecomm owners and advertisers scale and increase their awareness and sales. Jason Portnoy, JPORT MediaAndrew Foxwell, Foxwell DigitalDavid Herrmann, Social OutlierJustin Marshall, Ad Hoc Media

Tim is a 23-year-old award-winning marketer and CMO who specializes in Social Media Marketing and Brand Strategy. As a business consultant focused on growth, product and viral marketing, Tim has pioneered the top 9 most engaged live streams, by a brand, ever. In the last year alone Tim has strategized and executed marketing plans for six and seven figure crowdfunding raises.------4:36: On how he grew LADBible to 10M followers.6:45: On the “secret sauce” of Social Media Marketing (Hint: TEST!)9:00: On the evolution of social media platforms.13:48: On which metrics and KPI’s businesses should focus on.17:33 On the right way to sell on social media.23:24: On how B2B businesses can do more business on these platforms and be “Omnipresent”.27:32: On what big brands can learn from small brands and small brands learn from big brands.

Claude Silver is the CHO (Chief Heart Officer) at VaynerMedia. She is responsible for the heartbeat of the company and all 800+ employees. If you run a business with employees, this is the podcast for you. Claude discusses how to create the environment that helps your business “crush it!”------1:36: On how she became the first ever in the world Chief Heart Officer.8:07: On why she hates the term “employee” and why soft-skills are “necessary life skills”12:10: On creating a great environment of a positive an upbeat company culture while balancing motivating workers to hustle and perform at maximum capacity.19:05: On the importance getting rid of a negative worker even if they are a high performer23:33: On why she believes in the attitude that bosses serve their employees and being accountable to them.26:03: On how to give feedback and criticism to employees and the importance of “radical candor”.33:00 On how she hires and how millennials are changing the world.

Manu “Swish” Goswami is a 21-year-old serial tech entrepreneur, LinkedIn Youth Editor, TEDx speaker, Fortune 500 consultant, venture capitalist and UN Youth Ambassador. Recipient of UN’s Outstanding Youth Leadership Award, Startup Canada’s Young Entrepreneur Award, and Plan Canada’s Top 20 under 20.---------------------------------2:07: On immigrating to Canada to Ted-X speaker/ Influencer/Disruptor and social entrepreneur and being talked about as a possible future Prime Minister of Canada.3:13: On working smarter vs. harder.5:13: On why people shouldn’t use disadvantages as an excuse.10:02: On the importance of inter-industry collaboration and cross-pollinating.12:36: On Dunk Media and the launch of TruFan.15:48: On original storytelling to break through the noise.19:13: On why he prefers LinkedIn as his medium of choice and how we can grow our brand and businesses on LinkedIn.25:50: On how we can look at all industries from a “disruptive” viewpoint or perspective.

Jordan Syatt is a strength & nutrition coach with several powerlifting world records. He's the personal trainer for Gary Vaynerchuk (GaryVee) and an entrepreneur who recently launched his own coffee brand (www.unicornmagiccoffee.com). He's hugely popular on Instagram (www.instagram.com/syattfitness) and has been featured in a variety of outlets like CNN and the Huffington Post.-------------Key Time Stamps:6:00: On quick fixes & taking on the fitness industry.7:46: On patience & playing the long game12:50: On the response from the fitness industry and haters17:45: On societies need to overcomplicate things22:05: On how he grew his Instagram and his tips to do the same27:38: On getting over insecurities and building your personal brand31:00: On what he's learned from Gary Vaynerchuk32:49: On entrepreneurship and launching his first ecomm brand (Unicorn Magic Coffee)

On this episode we chat with Anna Shilina, CEO at Akuna Media and Author, Speaker, Coach at Annashilina.com. Anna discusses the hot buzzword: “Mindset” and how important it is to shift it for optimal performance. ---------------Key Time Stamps:2:50: “Mindset” is the hot topic and buzzword that’s been taking off, why do you think that is?4:58: How can people who can’t sit still and can’t turn off meditate and get the benefits from it?19:00: Why putting others who we admire and want to emulate on a pedestal is a bad decision22:19: On Imposter Syndrome and how to “cure” it28:49: Why positivity is under valued and why people default to a negative and how to fix it32:16: The show Billions has put a spotlight on the need and success of having a mindset coach. Is it really that beneficial?31:22: What do you say to people who think what you do is a band-aid solution or bogus?45:15: Is “Karma” real/important? If you’re a good person do you believe you’ll only get good things

On this episode we chat with Stan Way, founder of Peak Sales Results. Stan discusses sales tactics in 2018 and what everyone can do to become a better at selling!---------------Time Stamps:4:14: What’s the number one misconception people have about sales people7:42: Can great sales skills be taught or are you born with it?11:46: What’s the hardest part of the sales cycle. Is it really the close?15:00 When talking to young kids trying to enter the sales world, is it easier or harder to sell these days?17:30: What’s the right way and etiquette to sell and reach out to potential customers using social media and is cold calling dead?23:14: What’s the most common mistake sales people make and how can they fix it? (the answer is not what you’d expect)26:03: What are the most common objections and how can we overcome them.31:22: What’s the wildest and craziest sales story/experience you have? (Note: It involves a nipple!)