Perfectly Mentored With Jason Portnoy

$4 billion dollars in direct response revenue. You read that right. $4 Billion, with a "B". That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of "The Marketing Mercenary".  Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes.Working with the stars of the time, one of which was Jeff Bridges, Ron couldn't help but ask him how he could get in Bridges' shoes. The advice he received: "Write. If you can write, you can make movies." In other words, even though Ron hated writing, the lesson was to do the work first. So, he wrote. In quick time, he wrote two movies as he returned to work as a grocery clerk. In an interesting coincidence, one of the customers who came through his checkout line was the key to getting those two movies in front of people who cou

My guest in this episode is the epic Facebook marketer and six-figure account manager, Nick Shackelford. As many stories go, he didn't start out in marketing. He thought he would find his rhythm after achieving the status of a professional soccer player at the age of 25. He soon found out, though, that it was not his passion and after a chance encounter with a Pepsi marketing rep, he was introduced to a whole new world. Nick now has the experience of managing more than 165 brand accounts throughout his career and he knows how to take a brand from chump to hero.

This episode, we welcome back the founder of a product that is exploding in popularity, Snow teeth whitening, Josh Elizetxe. His last appearance gave us some amazing gems of insight, and we are excited to continue that journey in this podcast. Josh gives us an update on what has happened in the realm of Snow and explains how you can find new and exciting opportunities to get your brand noticed including:• E-commerce Partnership with Snapchat• Going Offline to Reach out to the Retail Market• Walk Your Talk: Demonstration is Everything• Disruptive Decision-Making: Intuition or Calculation?• 

Depesh Mandalia is in the house to share his secrets to Facebook ads. After a long stint as a programmer, Depesh got involved in e-commerce in 2005 as a project manager with no experience in e-commerce. Little did he know at the time, this move would ignite a passion for learning everything he could about the user experience and marketing psychology in the social media realm. Once he understood how Facebook algorithms work, he was able to take one brand from $800k a year to over  $26.5 million in just 18 months. It was such an impressive achievement that Facebook actually flew him out to meet with their engineers to discuss his strategies to help improve their own. This achievement skyrocketed his career and in this episode, he shares with us the lessons that can only come from building dynamic brands.

Propaganda can be used for good or for evil. So, how do we use propaganda for good? Because social media is such a finely-tuned propaganda machine, they know exactly what to show us at the exact right time in the exact right place. Learn the techniques, utilize them, and the returns on your advertising budget will increase exponentially.Today, we have the co-founder of Black Box Social Media, Curt Maly. This man truly knows his stuff when it comes to sales. He's been doing it since he was 15 years old and has an impressive track record of consulting with some top corporations. For a decade he has been focused on digital ads, consulting, training and creating marketing strategies like the Golden Ad Process, Hot Seven, Hot 28, and much more! His methodologies have helped people rise to the top of their industries, including best-selling authors, and this episode is a serious must-listen!

When you're on a mission to do good, success will always follow. And, that is the philosophy that our guest in this episode, Akbar Sheikh, adheres to in every aspect of his life, both in personal and business. He knows what it's like to build, literally, from the ground all the way to the top. A #1 best-selling author, father, philanthropist, the maker of multiple 7-figure funnels, Akbar shares his insights into how to get to the top of your game and build a 7-figure funnel

In today's episode, we speak with Tim Burd, better known as "The Godfather" of Facebook Ads. With 15 years of helping companies grow their ad-posting prowess, Tim teaches us how to make your audience an offer they can't refuse. This episode is a must for anyone using paid media.

My guest today is my good friend and inspiration, Vito Glazer. Vito is a PR News/Media and Newsjacking expert. He's the guy people turn toward to help them keep their reputations in great shape and in this episode, he shares many valuable secrets for managing your own reputation both on and offline.We discuss:  Reputation Management - Like mentioned above, be the first to tell your story. Your legacy needs to be of your own crafting. Leave Nothing to Chance - Use PR as a tool to document ideas, titles, and quotes about your brand. Especially from others. Technical Benefits - People want things they can share, something tangible. This can boost your SEO, social media assets and engagement, and more. Perceived Authority – Having other companies and news outlets talking about your brand gives your company a boost in your credibility. Traditional Pitching - Write your pitch and send it to as many people as you possibly can. Strength can be found in numbers. This method is going to take you some time and a

I talk with Ryan Deiss, founder and CEO of DigitalMarketer.  Ryan has long been an established leader in digital marketing, and I had a variety of questions to ask him: How do you view the state of marketing in 2019, and how should agencies adapt to it? How can we respond to clients with unrealistic expectations? How has the traditional marketing funnel changed? What are the three golden rules of digital marketing?

On this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.What is Intent Based Branding?It's building a brand with the intention of making an offer in the sale while building the brand. You build a foundation based on goodwill. With intent based branding, you find a target and put out useful content, then make an offer based on that content. Put yourself in the mind of the consumer. People think about things for a long time before buying. For example, you don't just wake up one day and buy a car you've never thought about before. Put out information the customer can use and then be the one present

What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman.Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more:• What are common myths associated with paid media?• What are the key elements of the perfect ad?• How does Molly audit ad campaigns?• What's winning on Facebook now?• What should you do if you are on the fence about Facebook ads?

Do you wonder why others are talented salespeople, but you're not? Perhaps you think some people are cut out for it, but you're not one of them. Maybe you just don't like selling. But by learning the skills, you can become a rockstar salesperson. If you're committed enough to show up and disciplined enough to keep at it and prove your value to prospects, you'll get those sales, build your career, and grow your company while others find themselves stalled.In today's episode, we'll cover: How anyone can be a salesperson- Why most people fail at any endeavor 3 follow-up tips that will close the dealToday I talked to Jarrod Glandt, the VP of sales with Grant Cardone, whose sales abilities have consistently impressed me. When Jarrod discovered Grant Cardone, he knew the company was a good fit, and he wouldn't let anything stand in his way. Eventually, the company realized this, too, and took Jarrod on as a representative and salesperson. His hard work not only propelled him

Elena Cardone's book Build an Empire, How to Have it All, takes life coaching to the next level and she has plenty of advice for women to lift their fortunes from the ordinary to the extraordinary. It's based on the life lessons learned while building a business empire with her husband.Elena and her husband Grant, both entrepreneurs, took a significant hit in the financial collapse of 2008. In the ensuing ten years, while building their business empire from the ground up, Elena discovered insights into what it takes to create a life built on integrity, while at the same time tending to your spiritual and physical health, and finally amassing a small fortune.The podcast is a casual chat with Elena covering the early years, her relationship with Grant and her family, the successful business startup with Grant, and finally achieving a work/life balance. Elena's personal experience helps listeners avoid business and relationship mistakes while working on their empires.

This is the MBA episode!Roland Frasier is the co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He advises over 150 other companies on digitally centric customer acquisition, activation, referral, retention and revenue strategies and plan implementation.On this episode we discuss: - Evolution of a business - Tips for scaling your business - How to increase your business' valuation - Common mistakes businesses make at each stage and how to avoid them - The 5-80-5 Rule - How to get the "Quick Wins" for your business.https://www.rolandfrasier.com

I'm super excited for this podcast. I sat down with the legend himself, Gary Vaynerchuk (@Garyvee across all platforms).Gary went "on the record" to discuss everything from his persona, business, work life balance, patience vs. delusion, attention, the pollution of the marketing industry these days and much much more. He was raw, he countered some claims and he delivered a ton of value.www.garyvaynerchuk.com

Brandon Steiner is an inspirational speaker, author and CEO of Steiner Sports, the leading producer of authentic hand-signed collectibles and sports experiences.Brandon and I discuss sports and business, negotiation skills and tips, business advice (including how he would build Steiner Sports in a 2019 world from scratch) and much more.

Josh Elizetxe, Founder of SNOW Teeth Whitening joins me on this podcast to talk about how he built the brand and took it, in a saturated market, to sales of over $100M. Josh discusses tactics and tips for brands to do the same.

Ryan Tseko joins me to talk real-estate investing, entrepreneurship, goal setting and much more.Ryan has gotten some fame by being Grant Cardone's private jet pilot. But he's also the Portfolio Manager of Cardone Capital and his story is incredible. He is a true hustler, go-getter and an incredible real-estate entrepreneur.This is a must listen to episode.www.instagram.com/ryantsekowww.cardonecapital.com

Ezra has spent more than 10 years in ecommerce testing which strategies and types of content actually have an impact on converting customers. He's used these strategies to build a top-100 Shopify store that generates $20 million/year in revenue and is the founder of Smart Marketer.On this episode we get hands on and is a must for all ecomm marketers and store owners.

Mark Metry founded and operates VU Dream a virtual reality marketing and ad agency. He is also the host of a top 100 podcast called: Humans 2.0Mark discusses how he got to top 100 and some of the lessons he's learned from his podcast's superstar guest roster, the importance of authenticity and how he leveraged LinkedIn to build his following.https://www.markmetry.com/